Free CVR Calculator and Formula.
Conversion Rate in plain numbers. Enter conversions and clicks. See your CVR and a fast read on whether the landing page is doing its job.
Calculate your CVR
Enter your conversions and click count. The result updates as you type.
Did the landing page close the visit?
CVR = (Conversions ÷ Clicks) × 100. The percentage of clicks that converted into a sale, lead, or sign-up.
CVR varies wildly by what you are asking the visitor to do. A 1 percent newsletter signup is broken. A 1 percent SaaS trial signup is normal. A 1 percent ecom purchase is below average. The benchmark table below shifts as you pick the conversion type.
2026 CVR benchmarks by conversion type. Ecommerce purchase 2 to 4.5 percent. Lead form 5 to 12 percent. SaaS free trial 1.2 to 3.5 percent. B2B demo request 1 to 2 percent. Newsletter signup 15 to 30 percent. Mobile app install 2 to 5 percent. Service booking 3 to 8 percent.
CVR is the cleanest read on landing-page quality. Same ad sending to two different pages, the page with higher CVR is the better page. Use CVR as the leaderboard for landing-page tests, not bounce rate or time-on-page.
An ecommerce landing page at 3 percent.
CVR equals 90 divided by 3,000, times 100. That is 3.00 percent.
Read. 3 percent is the top of the ecommerce range. Anything 4 percent or higher is exceptional and usually means strong product-market fit, a tight ad-to-page narrative, or both.
What good looks like. 90 conversions on 3,000 clicks at an $80 AOV is $7,200 in revenue. If CPC is $1.40, ad spend is $4,200, which means $3,000 in revenue above ad cost (gross, pre-margin). The campaign is breakeven at any product margin above 58 percent.
CVR questions, answered.
What is a good conversion rate?
Depends on the conversion event. Ecommerce purchase 2 to 4 percent. Lead-gen form 5 to 12 percent. SaaS trial 1 to 3 percent. Newsletter sign-up 15 to 30 percent. B2B demo 1 to 2 percent. The right benchmark is the page-intent, not a universal number.
How is CVR different from CTR?
CTR measures whether the ad earned a click. CVR measures whether the click earned a conversion. CTR is the ad performance. CVR is the landing-page performance. Two different surfaces, two different metrics.
How do I improve my conversion rate?
Five reliable levers. One, ad-to-page message match. Two, faster load (every second over 3 costs 10 percent of conversions). Three, a single primary CTA above the fold. Four, social proof close to the CTA. Five, fewer form fields. Pull off any one and CVR usually moves.
Why is my CVR low even with high CTR?
Two usual causes. One, the ad is overpromising what the page delivers (clickbait creative). Two, the audience the platform optimized for clicks not buyers. Fix one, sometimes both, and CVR climbs.
What is the difference between CVR and ROAS?
CVR is a percentage. ROAS is a ratio. CVR tells you whether the page converts. ROAS tells you whether the conversions are worth the ad spend. A high CVR with low AOV can still produce a bad ROAS.
Ask Claude which campaigns have low CVR and why.
PaidSync surfaces CVR by campaign, ad set, and landing page. Ask Claude which campaigns are converting below 1 percent and PaidSync pulls the live data from your real accounts.