Free CTR Calculator and Formula.
Click-Through Rate in plain numbers. Enter clicks and impressions. See your CTR and where it sits relative to channel benchmarks.
Calculate your CTR
Enter your clicks and impressions. The result updates as you type.
Engagement, one decimal at a time.
CTR = (Clicks ÷ Impressions) × 100. The percentage of people who saw your ad and clicked.
CTR varies more by channel than anything else. A Display banner at 0.1 percent is healthy. The same 0.1 percent on Meta Feed signals a broken creative. The benchmark table below shifts as you pick your channel.
High CTR is not always good. A clickbait creative can drive a 5 percent CTR with a 0.1 percent CVR. The right CTR is the one that comes with a CVR that converts. Pair CTR with CVR before declaring a creative a winner.
A Meta Feed campaign at 0.6 percent.
CTR equals 3,000 divided by 500,000, times 100. That is 0.60 percent.
Read. 0.60 percent is below the Meta Feed benchmark of 1 to 2 percent. The creative is not earning attention. Three likely fixes. New thumbnail or hook in the first 1.5 seconds. Stronger value-prop in the first sentence. A different format (Reels often outperform Feed on hook-driven creatives).
What good looks like. Once CTR climbs above 1.5 percent on Meta Feed, the platform rewards you with lower CPM. The cycle compounds, the campaign gets cheaper at the same conversion rate.
CTR questions, answered.
What is a good CTR?
Channel-dependent. Google Search 2 to 8 percent. Meta Feed 1 to 2 percent. LinkedIn 0.4 to 0.6 percent. Display 0.05 to 0.15 percent. The right benchmark is the channel you are buying, not a universal number.
How is CTR different from conversion rate?
CTR is the percentage of viewers who clicked the ad. CVR is the percentage of clickers who converted on your landing page. CTR measures whether your creative earns attention. CVR measures whether your landing page closes the visit.
How do I improve my CTR?
Strongest lever is creative. New hook in the first 1.5 seconds, sharper value-prop in the first sentence, more relevant audience. Weakest lever is bid changes. CTR comes from message-audience fit, not from spending more.
Does Google Ads count Smart Bidding clicks differently?
No. CTR in Google Ads is the same calculation across bidding strategies. The Smart Bidding signal influences who sees the ad, but clicks divided by impressions stays the formula.
Is high CTR always good?
No. A clickbait creative can drive a 5 percent CTR with a 0.1 percent CVR. Net result is worse than a 1.5 percent CTR at 3 percent CVR. The winner is the combination that nets the lowest CPA, not the highest CTR.
Ask Claude for your live CTR across every ad.
PaidSync connects your ad accounts and surfaces CTR by campaign, ad set, and creative. Ask which ads have CTR below benchmark and Claude pulls the answer from your real data.