Free Google Ads audit tool and grader
The PaidSync.ai Grader is a free Google Ads audit: it checks 20 areas of your last 30 days, from wasted spend and search terms to Quality Score and conversion tracking, and takes about two minutes from sign-up to score.
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It scores 20 areas of the last 30 days, including wasted spend, search terms, Quality Score, conversion tracking and budget pacing, each from 0 to 100, and averages them into one score graded A to D.
The audit only reads the account and never edits ads. It needs a free PaidSync.ai account, no credit card.
Sign up, connect Google Ads on Google's own sign-in screen, and run it from the dashboard in about two minutes. Then fix what it finds in the same place, from Claude, ChatGPT or the dashboard.
- Free, no credit card
- The audit only reads
- Fix issues in one place
Get your free audit
Sign up free, connect Google Ads, then run the audit from your dashboard. It takes about two minutes.
Get my free auditHow PaidSync.ai keeps you in control
The audit only reads
It reads the last 30 days of the account and never edits a campaign, keyword or ad.
Google's own sign-in
Access is granted on Google's screen. PaidSync.ai never asks for your Google password, tokens are encrypted at rest with AES-256-GCM, and disconnecting deletes them.
No card, no clock
The free plan is 100 tasks a month, worth $50, with no credit card and no time limit.
Fixes wait for you
When you act on a finding, creates run as a dry run first, new Search campaigns start paused, and in the workspace every change waits for your approval.
You · just now
20 areas, each scored 0 to 100
The same audit engine PaidSync uses for paying customers. It reads the last 30 days of the account (budget pacing reads this month), focuses on where the money goes, and averages the 20 scores into your overall score.
A is 80 and up, B is 60 to 79, C is 40 to 59 and D is below 40.
An area that cannot load, or takes more than 22 seconds, shows 50. Most areas also show 50 when the account has no data for them.
The Extensions area and the Shopping and PMax area show 100 when there is nothing to check.
Wasted spend
Keywords that spent in the last 30 days with zero conversions.
Search terms
Search queries that spent with zero conversions, as a share of spend.
Quality Score
Average Quality Score and the share of keywords at 4 or lower.
RSA ad strength
How many responsive search ads Google rates Poor through Excellent.
Extensions
Active campaigns missing sitelinks, callouts or structured snippets.
Negative keywords
Spending search campaigns with no negatives at any level.
Show all 20
Impression share
Average search impression share across active search campaigns.
Bidding strategy
Manual CPC with 10+ monthly conversions, and Enhanced CPC still in use.
Audience coverage
Spending search campaigns with no audience signals attached.
Ad testing
Ad groups running only one active ad.
Device performance
Mobile cost per conversion compared with desktop.
Geo performance
Locations that spent with zero conversions.
Match type mix
The share of keyword spend on broad match.
URL and tracking
Active ads with no UTM parameters or tracking template.
Campaign structure
Ad groups with more than 30 keywords, or with none.
Ad schedule
Spend between midnight and 6am with zero conversions.
Budget pacing
Campaigns overspending or well under budget this month.
Conversion tracking
Active conversion actions and conversions recorded in 30 days.
Performance vs target
Campaigns 50% over target CPA or under 70% of target ROAS.
Shopping and PMax
Asset groups rated Poor and Performance Max spend with no conversions.
Looking for a free AdWords audit? AdWords is the old name for Google Ads, and this is the same audit.
Comparing free graders? Read our guide to WordStream Google Ads Grader alternatives.
Run the same audit in Claude, Claude Code, Cursor or ChatGPT
Connect Google Ads to PaidSync and ask your assistant for an account audit. It runs the same engine as this page, and you can ask follow-up questions about any finding. Free to start.
Common questions
Is the Google Ads audit tool really free?
Yes. You create a free PaidSync account, with no credit card, connect Google Ads, and run the audit from your dashboard.
What does the grader check in my Google Ads account?
It scores 20 areas from the last 30 days: wasted spend, search terms, Quality Score, responsive search ad strength, extensions, negative keywords, impression share, bidding strategy, audience coverage, ad testing, device performance, geo performance, match type mix, URL tracking, campaign structure, ad schedule, budget pacing, conversion tracking, performance against your targets, and Shopping and Performance Max. Each area is scored 0 to 100 and your overall score is their average.
What access does the grader ask for?
You connect Google Ads to PaidSync the same way every customer does. Google shows its single Google Ads permission, which covers reading and changing. The audit only reads your account, and PaidSync changes something only when you ask it to.
Can I share the report with my team or clients?
Yes. The audit lives in your PaidSync account. On the Team plan you invite your team to the same workspace, so everyone sees the same findings.
How long does the audit take?
Usually under a minute. All 20 areas run at the same time, and an area that takes longer than 22 seconds stops and shows 50, so one slow area cannot hold up the report.
What is a Google Ads grader?
A Google Ads grader is a free audit that scores an account and lists what to fix. The PaidSync.ai Grader scores 20 areas of the last 30 days from 0 to 100, including wasted spend, search terms and Quality Score, and grades the account A to D. It only reads the account. It works on any account that used to run as AdWords, the name Google Ads had until 2018.
Audit the rest of your ad stack
The grader scores one Google Ads account. These guides and tools go deeper, and cover the other platforms and the tracking underneath.
Wasted Spend Estimator
Estimate your waste range from a few account numbers in 10 seconds, with no sign-in.
Estimate waste →
Google Ads audit with AI
Run the full audit in Claude or ChatGPT, then fix what it finds in the same chat.
Read the guide →
Meta Ads audit
Audit Facebook and Instagram campaigns with a checklist and per-campaign rule checks.
Read the playbook →
YouTube Ads audit
Check Video and Demand Gen campaigns, PMax video assets, view-through conversions and brand safety.
Read the playbook →
GA4 audit
Find missing conversions, broken data streams and unmapped events in your GA4 property.
See the GA4 audit →
GTM audit
Find orphaned tags, trigger conflicts and missing conversions in your GTM container.
See the GTM audit →
After the audit
Audits find issues. PaidSync fixes them.
Connect your ad account to Claude, ChatGPT, or Gemini.
Tell it what to fix. It does the work.
Free to start · no card needed · Google, Meta, LinkedIn