Create a free PaidSync account, connect Google Ads, and get a score from 0 to 100 across 20 areas of your last 30 days.
Then fix what it finds, in the same place.
Sign up free, connect Google Ads, then run the audit from your dashboard. It takes about two minutes.
Get my free auditThe same audit engine PaidSync uses for paying customers. It reads the last 30 days of the account (budget pacing reads this month), focuses on where the money goes, and averages the 20 scores into your overall score. A is 80 and up, B is 60 to 79, C is 40 to 59 and D is below 40.
An area that cannot load, or takes more than 22 seconds, shows 50. Most areas also show 50 when the account has no data for them. The Extensions area and the Shopping and PMax area show 100 when there is nothing to check.
Keywords that spent in the last 30 days with zero conversions.
Search queries that spent with zero conversions, as a share of spend.
Average Quality Score and the share of keywords at 4 or lower.
How many responsive search ads Google rates Poor through Excellent.
Active campaigns missing sitelinks, callouts or structured snippets.
Spending search campaigns with no negatives at any level.
Average search impression share across active search campaigns.
Manual CPC with 10+ monthly conversions, and Enhanced CPC still in use.
Spending search campaigns with no audience signals attached.
Ad groups running only one active ad.
Mobile cost per conversion compared with desktop.
Locations that spent with zero conversions.
The share of keyword spend on broad match.
Active ads with no UTM parameters or tracking template.
Ad groups with more than 30 keywords, or with none.
Spend between midnight and 6am with zero conversions.
Campaigns overspending or well under budget this month.
Active conversion actions and conversions recorded in 30 days.
Campaigns 50% over target CPA or under 70% of target ROAS.
Asset groups rated Poor and Performance Max spend with no conversions.
Looking for a free AdWords audit? AdWords is the old name for Google Ads, and this is the same audit.
Comparing free graders? Read our guide to WordStream Google Ads Grader alternatives.
Connect Google Ads to PaidSync and ask your assistant for an account audit. It runs the same engine as this page, and you can ask follow-up questions about any finding. Free to start.
Yes. You create a free PaidSync account, with no credit card, connect Google Ads, and run the audit from your dashboard.
It scores 20 areas from the last 30 days: wasted spend, search terms, Quality Score, responsive search ad strength, extensions, negative keywords, impression share, bidding strategy, audience coverage, ad testing, device performance, geo performance, match type mix, URL tracking, campaign structure, ad schedule, budget pacing, conversion tracking, performance against your targets, and Shopping and Performance Max. Each area is scored 0 to 100 and your overall score is their average.
You connect Google Ads to PaidSync the same way every customer does. Google shows its single Google Ads permission, which covers reading and changing. The audit only reads your account, and PaidSync changes something only when you ask it to.
Yes. The audit lives in your PaidSync account. On the Team plan you invite your team to the same workspace, so everyone sees the same findings.
Usually under a minute. All 20 areas run at the same time, and an area that takes longer than 22 seconds stops and shows 50, so one slow area cannot hold up the report.
The grader scores one Google Ads account. These guides and tools go deeper, and cover the other platforms and the tracking underneath.
Estimate your waste range from a few account numbers in 10 seconds, with no sign-in.
Estimate waste →Run the full audit in Claude or ChatGPT, then fix what it finds in the same chat.
Read the guide →Audit Facebook and Instagram campaigns with a checklist and per-campaign rule checks.
Read the playbook →Check Video and Demand Gen campaigns, PMax video assets, view-through conversions and brand safety.
Read the playbook →Find missing conversions, broken data streams and unmapped events in your GA4 property.
See the GA4 audit →Find orphaned tags, trigger conflicts and missing conversions in your GTM container.
See the GTM audit →Connect your ad account to Claude, ChatGPT, or Gemini.
Tell it what to fix. It does the work.