How to Connect Google Ads to Claude (Every Option, September 2026)

Which option should you pick

Our pick for most people is PaidSync. Pick something else if one of the narrower cases after it fits you better. The facts behind each pick are in the sections and tables below.

• PaidSync, our pick for most people. We pick it because setup is Connect in Claude's connector directory and a PaidSync login or Continue with Google, and it needs no API key, Google developer token or Google Cloud project. It gives Claude 152 Google Ads tools that read reports and change budgets, status, bids, keywords and negatives, and it creates five campaign types (Search, Performance Max, Display, Shopping and Demand Gen), where Windsor.ai creates Search and Display and Supermetrics creates Search, Shopping and Performance Max. One connection holds several Google logins and walks manager (MCC) accounts, nested ones included, and the same login builds campaigns on Meta, LinkedIn and ChatGPT Ads. By default, new campaigns and ads start paused or as drafts, and budget edits run as a preview first. Live pauses, enables and removals need an explicit confirmation flag, and a Google Ads campaign budget move of more than 50% needs a second one. Free for 15 tasks a month with no credit card, then priced by usage, from $99 a month for 600 tasks. Its free plan has no time limit, where Windsor.ai's free plan follows a 30-day trial and reads only the past 30 days of data, and Supermetrics offers a 14-day trial instead. What to know. The Free plan stops at 15 tasks a month. On TikTok, Snapchat, Reddit, Pinterest, X and Microsoft Ads, PaidSync manages existing campaigns rather than creating new ones.

Pick something else if one of these narrower cases fits you better.

• Your main job is joining Google Ads data with your CRM, your store or many other data sources. Pick Windsor.ai or Supermetrics. Windsor's Claude page describes joining Google Ads with Shopify, HubSpot or Salesforce data, from 350+ data sources, and Supermetrics lists more than 170 data sources. Both are Verified in Claude's directory. For Google Ads changes, Windsor.ai creates Search and Display campaigns and Supermetrics creates Search, Shopping and Performance Max, and Windsor's free plan reads only the past 30 days of data.
• You only need reports and want nothing that can change the account. Pick Coupler.io. It is Verified, read-only by design, and has a free plan for one account.
• You are a developer who only needs to read data. Use Google's official Google Ads MCP server. It is free and open source, and you host it yourself.

Every way to connect Google Ads to Claude

Checked on 27 September 2026. Claude has no built-in Google Ads integration, so every route below adds one: a server you run yourself, a connector from Claude's directory, an automation tool, or your own code.

Google's official Google Ads MCP server

Google's Google Ads API team publishes an open-source server at github.com/googleads/google-ads-mcp, under the Apache 2.0 license. It was announced on the Google Ads Developer Blog on 7 October 2025, and the latest release, 0.0.4, came out on 25 September 2026.

What it can do. It gives Claude three tools: a search tool that runs any Google Ads Query Language (GAQL) report, a lookup for field and resource metadata, and a list of the accounts your login can reach. That covers any report the API can produce.

What it cannot do. Google's documentation calls the current release read-only: it "cannot modify bids, pause campaigns, or create new assets." A Google maintainer wrote on 4 June 2026 that write access is planned, without a date.

Setup. You host it yourself, on your computer with pipx or Docker, or on Google Cloud Run. Google offers no hosted address to paste into Claude. The README lists five steps: set up Python with pipx (the package needs Python 3.10 or later), optionally add a developer token, enable the Google Ads API in a Google Cloud project, set up credentials (your own OAuth client ID and secret, Application Default Credentials with the Google Ads scope, or a google-ads.yaml file), then add the server to your MCP client.

Developer tokens are gone. Google's developer token documentation says developer tokens were sunset on 9 September 2026: a token sent with a request is ignored, and your API access level now comes from the Google Cloud project behind your OAuth credentials. To touch real accounts, that project needs at least Explorer access, which allows 2,880 Google Ads API operations a day.

Which Claude apps. The README gives full examples for Antigravity and Codex and says the same configuration works in other MCP clients, naming Claude Code, Cursor and VS Code. It does not document Claude Desktop or claude.ai. It also warns that the server "will expose your data to the Agent or LLM that you connect to it."

Cost and fit. Google sets no price, and Google Ads API use is counted rather than billed. Cloud Run hosting is billed by Google Cloud. It suits developers who are comfortable with Python and Google Cloud and only need to read data. Google also publishes Google Ads API agent skills for Claude Code and other clients (npx skills add google/skills), including one that walks a developer through installing this server.

Third-party connectors in Claude's directory

Every Google Ads listing in Claude's directory is a third-party service. The label in brackets is the one Claude's directory shows. Anthropic tests Verified connectors for quality and compatibility and screens Community connectors before listing them (Anthropic's explanation).

PaidSync.ai is a Community listing. These are the Google Ads connectors whose abilities and prices we could confirm on each vendor's own page on 27 September 2026.

• PaidSync.ai (Community). Our pick for most people. Reads reports, changes budgets, status, bids, keywords and negatives, and creates Search and five other campaign types. What it can and cannot do is set out below. Free for 15 tasks a month with no credit card, then priced by usage, from $99 a month for 600 tasks (pricing).
• Windsor.ai (Verified). Reads Google Ads reports. Its Claude page lists pausing and enabling campaigns, ad groups and ads, setting budgets and bidding, managing keywords and negatives, and creating Search or Display campaigns, and says Claude states each change and waits for your confirmation, with new items created paused. Free plan after a 30-day trial: one user, one source and one account, reading only the past 30 days of data, per Windsor's pricing page. Then Basic at $23 a month, or $19 a month billed yearly, for three sources (pricing).
• Supermetrics (Verified). Its Claude page offers read and write access: create Search, Shopping and Performance Max campaigns (created paused), pause underperformers, adjust bids, add negative keywords and refresh ad copy and extensions. Write access is switched on per account inside Supermetrics (docs). From €39 a month billed yearly or €49 monthly, with a 14-day trial (pricing).
• Coupler.io (Verified). Read-only. Coupler says its connector reads data so the AI can analyze it and does not change bids or budgets. Free plan with one account and manual refresh, then Starter from $24 a month billed yearly or $32 monthly (pricing).
• Adspirer (Verified). Launches Search and Performance Max campaigns paused on the Plus plan and above, pauses and resumes campaigns by name, and sends search terms to negative keyword lists. It cannot delete existing campaigns, by design. Free plan with 15 tasks a month, then Plus at $49 a month, or $40 a month billed yearly (pricing).
• Markifact (Community). Pauses and enables, changes budgets and bids, and creates campaigns, keywords and negatives. Markifact's page says changes wait for your approval before they go live. 200 free credits at sign-up, then Pro at $79 a month (pricing).
• Ryze AI (Community). A hosted server with no Google Cloud project to set up. Ryze's page lists eight read tools and six write tools that wait for approval, covering budgets, pauses, keywords and negatives, audiences and asset uploads. Free to connect; its Paid Ads Autopilot is $89 a month (pricing).
• AdKit (Community). Manages keywords in bulk (pause, add negatives, expand match types), drafts budget changes and creates campaigns. AdKit says changes sit as drafts in AdKit until you approve them. From $29 a month with a 7-day trial and no free plan (pricing).
• Adzviser (Community). A read-only reporting connector for campaigns, spend, conversions, ROAS and search terms. Starter is $59.99 a month, or $48.99 a month billed yearly (pricing).
• Porter Metrics (Community). Porter's Google Ads page describes its connector as read-only. $15 per Google Ads account a month, or $12.50 billed yearly (pricing), plus a free-forever plan.

Claude's directory lists more than 20 other Google Ads related connectors that we did not check in depth. Pipeboard and Synter also offer Google Ads servers, added by URL as a custom connector rather than from the directory. Claude's Free plan allows one custom connector.

Automation routes with Zapier and Make

Zapier and Make are both Verified in Claude's directory. They connect Claude to automations rather than to the whole Google Ads API.

Zapier. Its Google Ads actions include creating a report, setting a campaign's status, finding and listing campaigns and ad groups, managing customer lists and sending offline conversions. We saw no budget, keyword or campaign-creation actions. Each tool call from Claude uses 2 Zapier tasks. The free plan has 100 tasks a month and Professional is $29.99 a month, or $19.99 a month billed yearly (pricing).

Make. Claude runs scenarios you build in Make first. Its Google Ads Campaign Management app includes modules such as adding a negative keyword to a negative keyword list, creating or deleting an object, and making a raw API call. Make has a free plan, and Core is $10.59 a month, or $9 a month billed yearly (pricing).

Build your own on the Google Ads API

Developers can call the Google Ads API from their own code, in Python or Node.js, and pair it with the Claude API. No developer token is needed since 9 September 2026, only a Google Cloud project with the right access level. Explorer allows 2,880 Google Ads API operations a day on real accounts, Basic allows 15,000, and Standard has no daily cap.

Starting points include Google's server above and community servers such as cohnen/mcp-google-ads and gomarble-ai/google-ads-mcp-server, which need your own Google Cloud OAuth setup. Developer platforms such as Composio also package Google Ads tools, including campaign and ad group changes.

If a snapshot is enough, three routes skip a connector. Upload a CSV export to the chat. Schedule a report into Google Sheets and read it through Claude's Google Drive connector. Or send Google Ads data to BigQuery with Google's BigQuery Data Transfer Service and read it through the Google Cloud BigQuery connector in Claude. Google does not charge for running the Google Ads transfer, but BigQuery bills for loading and processing the data, plus storage and queries, and it runs daily, so you read yesterday's numbers and cannot make changes.

How the options compare

What each option can do on Google Ads, according to its own pages. Where a vendor shows both, prices are given monthly, then billed yearly, so they compare like for like.

PaidSync, Windsor.ai and Supermetrics side by side

Windsor.ai and Supermetrics are Verified in Claude's directory and both create Google Ads campaigns. Here is PaidSync next to them, on the same questions. PaidSync's facts come from its tools and its pricing page; theirs come from their own pages.

How to connect Google Ads to Claude with PaidSync

This is the route through Claude's connector directory. No API key is needed, because Claude connects with a PaidSync sign-in (OAuth).

Ten prompts to try once Google Ads is connected

Talk to Claude the way you would brief a campaign manager. Each prompt below names the PaidSync tool Claude uses to answer it. Each one uses one or more tasks.

1. "Where did my Google Ads waste money in the last 30 days, and how much could I recover?" Claude calls get_wasted_spend_report, which finds keywords with spend and no conversions, costly search terms, low Quality Score keywords and ads nobody clicks.
2. "Show the search terms from the last 30 days that cost the most without a single conversion." Claude calls get_search_terms_report, which returns your top 500 search terms by cost.
3. "Which words in my search terms keep spending without converting?" Claude calls analyze_search_term_ngrams, which groups search terms by the words they share, so a wasteful word shows up once with its total cost.
4. "Preview adding those words as negative keywords to my top campaign. Do not apply them yet." Claude calls add_negative_keywords, which runs as a preview by default.
5. "Am I on track to spend my monthly Google Ads budget? Name the campaigns running over or under." Claude calls get_budget_pacing, which compares spend so far with each budget.
6. "Preview raising the daily budget of my best campaign to $80. Do not apply it yet." Claude calls update_campaign_budget, which previews by default, and a change of more than 50% needs an extra confirmation.
7. "Compare spend, CPA and ROAS for Google Ads, Meta and LinkedIn over the last 30 days." Claude calls get_cross_platform_performance, which totals each platform you have connected, per currency, from PaidSync's daily summary.
8. "Is conversion tracking healthy on my Google Ads account? Flag anything spending with zero conversions." Claude calls get_conversion_tracking_status, which checks your conversion actions against spend.
9. "Is Enhanced Conversions switched on for my Google Ads account?" Claude calls get_enhanced_conversions_status, which reports the Enhanced Conversions setting.
10. "Run a full audit of my Google Ads account and tell me what to fix first." Claude calls run_account_audit, which scores 20 areas of the account and gives a health score.

What PaidSync can and cannot do on Google Ads

Reads. Account, campaign, keyword, ad and search term reports, spend by day, wasted spend, Quality Score, impression share, auction insights, budget pacing, anomalies against the previous 7 days, a 20-area account audit with a health score, Performance Max and Shopping insights, policy issues, change history and conversion tracking health. Claude can also run any read-only GAQL query.

Changes. Budgets; pausing and enabling campaigns, ad groups, ads and keywords; bids and bid strategies, including target CPA and target ROAS; location, language, schedule and audience targeting; keywords and negative keywords at campaign, ad group and account level and in shared lists; conversion actions and offline conversion uploads; sitelinks and other assets; experiments; and Google's recommendations.

Creates. Search, Performance Max, Display, Shopping and Demand Gen campaigns, ad groups, responsive search and display ads, and Performance Max asset groups. Ads, keywords and assets can also be removed, which is permanent.

PaidSync gives Claude 152 Google Ads tools, 60 that only read and 92 that can write. They are part of 630+ tools across 14 connected platforms.

Limits to know. A new Search campaign is Search-only, with search partners and Display off, manual CPC and people in your chosen locations, and it starts paused. Ad groups, keywords and ads are separate steps, and new ad groups start enabled inside the paused campaign. Keyword Planner ideas return nothing on new or unfunded Google Ads accounts. Approval cards and one-tap undo live in the PaidSync web workspace. From Claude, the checks are PaidSync's safety defaults below, and Claude's own per-tool approval setting is a second check you control.

Safety defaults. By default, new campaigns and ads start paused or as drafts, and budget edits run as a preview first. Live pauses, enables and removals need an explicit confirmation flag, and a Google Ads campaign budget move of more than 50% needs a second one. These are defaults, not locks: Claude can make a live change or create something enabled when you ask it to, so keep Claude's approval on for PaidSync's tools that change your account.

Your data. PaidSync never sees your Google password. It stores the access tokens Google issues, encrypted with AES-256 in Google Cloud (United States), and deletes them when you disconnect. You can also revoke access at any time from your Google account at myaccount.google.com/permissions. PaidSync asks Google for your sign-in identity (openid and email), Google Ads access (adwords) and Google's Data Manager scope (datamanager), and its privacy policy rules out AI or ML model training on Google user data.

Turn it into a weekly routine

Once the connection works, save the jobs you repeat. PaidSync can keep a job as a named workflow and run it from a chat or on a schedule. The workflows page lists twelve, including a Monday cross-platform report, a weekly negative keyword build and a wasted spend sweep across a manager account. From Claude, the human check for a step that changes an account is Claude's tool approval, so keep approval on for PaidSync's write tools. To start, run the ready-made find-waste workflow, or see how to build your own AI ads agent.

Frequently asked questions