What GA4 data can Claude access?

Claude can access sessions, users, pageviews, conversions, revenue, bounce rate, channel grouping, landing page performance, device breakdowns, and custom event data from your GA4 property.

What Google OAuth scope does PaidSync request for GA4?

PaidSync requests https://www.googleapis.com/auth/analytics.edit together with analytics.readonly. That covers reports plus property configuration (key events, custom dimensions and metrics, audiences, Google Ads links). It cannot delete a property or touch billing.

Can Claude cross-reference GA4 data with Google Ads?

Yes. If you connect both GA4 and Google Ads to PaidSync, Claude can correlate ad spend with GA4 traffic and conversions to show full-funnel ROAS in a single conversation. Both connections use the same PaidSync login.

Does PaidSync work with multiple GA4 properties?

Yes. PaidSync can connect to multiple GA4 properties. Claude can query a specific property by name or numeric property ID when you have more than one connected.

Is PaidSync free to use with GA4?

Yes. Free plan gives 15 tasks per month at $0. Pro starts at $99/month for 600 tasks, with options up to $199 for 4,000 tasks. Team plans start at $249/month for 5 seats. No credit card needed to start.

Do I need Claude Pro for this?

No. Connectors work on every Claude plan, including Free, in both the Claude Desktop app and claude.ai. Claude Code connects with one terminal command and the same PaidSync login. PaidSync has its own pricing. Free for 15 tasks a month with no credit card, then priced by usage, from $99 a month for 600 tasks.

Is GA4 access read-only through PaidSync?

No. PaidSync has 26 GA4 tools. Most read your reports; the rest make changes you ask for, such as marking key events, creating custom dimensions or linking Google Ads. PaidSync reads GA4 reports through the Data API and makes the admin changes you ask for, such as marking key events, through the Admin API. GA4 changes apply on the first call, so keep Claude's approval prompt on for them.

Does this work with ChatGPT and Perplexity too?

Yes. The same PaidSync connection works in Claude, ChatGPT, Perplexity, Gemini, Cursor, Windsurf and Claude Code. Connect GA4 to PaidSync once and use it from any of them. See the GA4 guides for ChatGPT and Perplexity.

Connect GA4 to Claude (2 Minutes via PaidSync)

How to connect GA4 to Claude with PaidSync

This is the route through Claude's connector directory. No API key is needed, because Claude connects with a PaidSync sign-in (OAuth).

Before you start

Any Claude plan works, including Free, and there is nothing to install.
Signing in with Google? There is no separate sign-up. You pick Continue with Google in step 2, and your free PaidSync account (15 tasks a month, no credit card) is created when you press Approve.
Prefer an email and password? Create the account at paidsync.ai/signup first. The sign-up link inside the sign-in window opens the website and does not bring you back to Claude.
Know which Google login can open your GA4 property. A Viewer role is enough to read reports, and changes such as custom dimensions need the Editor role. You use it in step 3.
On a Team or Enterprise plan, an Owner first adds PaidSync for the organization under Organization settings, then Connectors. Each person then connects with their own PaidSync login.

Add PaidSync to Claude from the connector directory

Open PaidSync in the Claude connector directory and click Connect. Or, in claude.ai or the Claude Desktop app, open Customize, then Connectors, click + next to Connectors, search PaidSync, and click Connect.

Sign in with your PaidSync login. That OAuth sign-in is what lets Claude apply changes. Connectors work on every Claude plan, including Free.

Using Claude Code instead? Run claude mcp add --transport http paidsync https://mcp.paidsync.ai/mcp, then type /mcp inside a session to sign in.

On a client with no directory, add PaidSync as a custom connector with the server URL instead (on a Team or Enterprise plan, only an Owner can add one):

https://mcp.paidsync.ai/mcp

Save it, then sign in with your PaidSync login when Claude asks.

Sign in to PaidSync and press Approve

The PaidSync sign-in screen opens. Pick Continue with Google, or sign in with your PaidSync email and password. A PaidSync screen then asks whether to allow Claude to manage your ad accounts via PaidSync. Press Approve and Claude shows PaidSync as connected.

New to PaidSync and signing in with Google? Your free account (15 tasks a month, no credit card) is created when you press Approve. The screen also mentions ad accounts already connected inside PaidSync. On a new account that list is empty until you finish step 3.

Connect your GA4 property and ask Claude

In any chat, ask: "Connect my GA4." Claude replies with a link that opens Google's own sign-in and consent screen. Sign in with the Google account that has access to your GA4 property and approve access. PaidSync asks Google for the analytics.edit and analytics.readonly scopes, so Claude can read reports and make the admin changes you ask for. PaidSync never sees your Google password.

Come back and ask: "List my GA4 properties." Claude uses list_ga4_properties to show every property your Google login can open, and you tell it which one to use. Connecting and listing properties uses none of your tasks. Then try: "Show me GA4 sessions and conversions for the last 7 days." You can also connect GA4 from the PaidSync dashboard instead. Both routes use the same PaidSync login, so Claude sees the property either way.

What Claude Can Do with GA4

Pull traffic and conversion reports. Claude queries your GA4 property and returns sessions, users, conversions, revenue, and bounce rate for any date range or segment.
Analyze channel performance. Ask Claude to break down traffic by source or channel grouping and compare organic, paid, direct, and referral side by side.
Identify top landing pages. Claude returns your highest-converting landing pages sorted by conversion rate or total conversions, with session counts for context.
Cross-reference with ad spend. If you also connect Google Ads or Meta Ads, Claude can correlate ad spend with GA4 conversions to show true campaign ROAS across the full funnel.
Pull custom event data. Claude can query any custom event you have set up in GA4, including form submissions, button clicks, scroll depth, and video views.

Claude can read every GA4 report and also configure the property: create and delete key events, custom dimensions, custom metrics, audiences, and Google Ads links, and update enhanced measurement. Claude's own confirmation prompt is the human check before a configuration change runs. GA4 has no campaigns, so there is nothing to launch or pause.

GA4 prompts to try in Claude

Each prompt runs on the PaidSync tools named after it and uses one or more of your tasks. Prompts 8 and 9 make a change in your GA4 property.

"Audit my GA4 setup. What is missing?" Runs get_ga4_property, list_ga4_data_streams, list_ga4_conversion_events and get_ga4_enhanced_measurement, then lists the gaps it finds.
"Is my GA4 tag firing right now? Show active users and events from the last 30 minutes." Runs run_ga4_realtime_report, which returns active users and event counts for the last 30 minutes.
"Show my top 10 landing pages this month by sessions, with conversions and bounce rate for each." Runs run_ga4_report with landing page as the dimension.
"Compare sessions and conversions from paid social this month with last month. What changed?" Claude runs run_ga4_report by session source and medium for each month and compares the two.
"Count view_item, add_to_cart, begin_checkout and purchase events this month. Where do people drop off?" Runs run_ga4_report with event name and event count, then compares the steps. These are event totals, not a GA4 funnel exploration.
"Did anything unusual happen yesterday? Any traffic spikes or drops?" Claude runs run_ga4_report for daily sessions over the last 15 days and compares yesterday with the 14 days before it.
"Compare GA4 conversions with Google Ads conversions for last month. Where is the gap?" Runs run_ga4_report and the Google Ads tool get_campaign_performance through the same PaidSync connection.
"Mark generate_lead as a key event in GA4." Runs create_ga4_conversion_event. The event must already be firing, and the change applies on the first call, so check it before you confirm.
"Create a GA4 audience of users who triggered form_submit, kept for 90 days." Runs create_ga4_audience, which qualifies users on one event. The change applies on the first call, so check it before you confirm.

Why use PaidSync for GA4 in Claude

Reports and changes in one place. PaidSync has 26 GA4 tools. Most read your reports; the rest make changes you ask for, such as marking key events, creating custom dimensions or linking Google Ads. Google's own GA4 MCP server is experimental, runs on your own machine and only reads (checked 29 Sep 2026).

Cross-platform reasoning. The same PaidSync connection covers Google Ads, Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, Microsoft Ads, Google Tag Manager and Merchant Center. Claude can pull GA4 conversion data, compare it with Google Ads, find the Tag Manager tag that fires the event, and propose a fix in one thread.

How do I connect GA4 to Claude Code?

Claude Code connects to the same PaidSync server with one command:

claude mcp add --transport http paidsync https://mcp.paidsync.ai/mcp

Start a session, type /mcp, pick paidsync, and sign in with your PaidSync login in the browser window that opens. Claude Code stores the OAuth token for you. No key is pasted anywhere. The GA4 to Claude Code guide goes further, and the Claude Code setup page covers the shared .mcp.json for teams and a headless audit run.

Troubleshooting GA4 in Claude

The sign-in fails. Sign in to PaidSync the way you signed up, with Continue with Google or with your PaidSync email and password. Email users without an account create one at paidsync.ai/signup first, then click Connect in Claude again. If Google's own consent screen fails, ask Claude "Connect my GA4" again for a fresh link.
Claude used the wrong property. PaidSync keeps no default GA4 property. Every GA4 request names the property, so tell Claude which one you mean by name or property ID, and it sends that property with each request. Not sure of the ID? Ask Claude to list your GA4 properties with list_ga4_properties, which uses none of your tasks.
A property is not listed. PaidSync lists the properties your connected Google login can open. In GA4, an admin adds that login under Admin, then Property access management. A Viewer role is enough to read reports, and changes such as custom dimensions need Editor. Connected with the wrong Google login? Disconnect it in the PaidSync dashboard and connect again with the login that has access.
Claude says it has no GA4 tool. PaidSync shows Claude a short starter list of tools to keep the chat light. Ask Claude to call paidsync_context first. It returns your connected platforms and the full tool list, GA4 included, and Claude then runs those tools through paidsync_exec. If PaidSync is missing from Claude altogether, check that it shows as connected under Customize, then Connectors.

Connect GA4 to Claude in 2 Minutes