
Founder of PaidSync
I have run paid media for more than ten years, for startups and large brands across Europe, the Middle East, the UK, Canada, the USA and Australia. I have led teams of 20+ media buyers and managed accounts that spend millions a month. Here I write step-by-step guides to running Google, Meta, LinkedIn and TikTok ads with AI.
The tools got more complex every year, but the work stayed the same: pull a report, spot the problem, make the change, move to the next account.
Opinion
MCP (Model Context Protocol) is the open standard that lets AI assistants manage ad campaigns. Here is what it is, how it works, and why it matters.
MCP
Seven browser checks to run on any ads MCP server before you connect Claude or ChatGPT to your ad account. Live passing examples, verified August 1, 2026.
Tracking
A task-by-task autopsy of GA4 and GTM conversion setup. What an AI agent executes today, what the read-only official MCP cannot, and where hands still win.
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