Free AOV Calculator and Formula.
Average Order Value in plain numbers. Enter total revenue and number of orders. See your AOV and how much each $5 lift changes your unit economics.
Calculate your AOV
Enter total revenue and order count. The result updates as you type.
Revenue per customer interaction.
AOV = Total revenue ÷ Number of orders. The average value of a single transaction. Different from LTV, which sums across all transactions per customer.
Why AOV is the cheapest lever. A $5 lift on a $80 AOV is a 6 percent revenue increase with zero acquisition cost. The same lift via CAC reduction usually requires creative tests and audience research. AOV moves through cross-sell, upsell, free-shipping thresholds, and bundles.
Common tactics in 2026. Free shipping above a threshold $5 above your AOV. Bundle two SKUs at a 10 percent discount. Add-on at checkout. Each tested separately, winner kept.
AOV varies 25x by category. Food & Beverage $30-80. Luxury Goods $300-1000. Pick your category above to see the right band.
A Shopify brand with $80 AOV.
AOV equals 18,900 divided by 236, which is roughly $80.
With a $5 lift. Annual orders at this run-rate are about 2,832. A $5 AOV lift produces 2,832 times $5, which is $14,160 of additional annual revenue. No acquisition cost. No new customers.
Read. A free-shipping threshold at $85 captures customers already buying $80 by nudging them to add one $5 to $10 item. Most ecom stores see a 4 to 8 percent AOV lift from this single change.
AOV questions, answered.
What is a good AOV?
Category-dependent. Beauty $50 to $80. Apparel $80 to $150. Home goods $100 to $200. SaaS does not use AOV (monthly contract value is the analog). Compare AOV against your category, not against everyone.
How do I lift my AOV?
Five reliable levers. Free shipping above a threshold set $5 above current AOV. Bundle two SKUs at a 10 percent discount. Add a small add-on at checkout (lip balm with mascara). Loyalty perks above an order-size threshold. Quantity discounts on consumables.
How does AOV affect ROAS?
AOV is directly inside the ROAS numerator. A 10 percent AOV lift produces a 10 percent ROAS lift at the same CPC. If ROAS is at the edge of profitability, AOV is the fastest path back into healthy territory.
What is the difference between AOV and LTV?
AOV is one transaction. LTV is the sum of all transactions a customer makes during their lifetime. AOV and purchase frequency together produce LTV. AOV moves through merchandising. LTV moves through retention.
Should I track AOV per channel?
Yes. Different channels attract different buyers. Google Search often delivers higher-AOV buyers than Meta in many categories. If channel-AOV varies by more than 20 percent, allocate budget toward the higher-AOV channel even if CPC is higher.
Ask Claude for AOV by channel in your live account.
PaidSync pulls AOV by channel from your live Google Ads, Meta, and TikTok. Ask which channel produces the highest-AOV buyers and Claude answers in plain English.