It depends on the workflow. Adalysis (from $149/mo) and Opteo (from $129/mo) are the closest like-for-like replacements for rule-based Google Ads optimization with dashboards. PaidSync is the agent-native alternative: instead of a dashboard, its 470+ tools across 14 platforms run inside Claude or ChatGPT, with approval-gated write access on Google Ads, Meta, and LinkedIn. Birch (formerly Revealbot, from $49/mo) fits Meta-heavy automation, and Madgicx fits ecommerce teams on Meta. All pricing verified on vendor sites August 1, 2026.
Optmyzr's pricing page (fetched August 1, 2026) states the complete PPC toolkit starts at $209 per month. Pricing scales with monthly ad spend. Optmyzr recommends its Premium tier above $250K monthly spend and custom Enterprise plans above $500K. A 14-day free trial with no credit card and a 30-day money-back guarantee are offered, and annual billing saves 30%. A separate Amazon Ads product starts at $66 per month.
Three real free options exist as of August 1, 2026. Adzooma has a $0 plan covering Google, Microsoft, and Facebook Ads with monthly performance reports. WordStream's Google Ads Performance Grader is a free one-off audit from LocaliQ. PaidSync's Free plan is $0 per month with 15 tasks, enough to run an account audit or a wasted spend report from Claude or ChatGPT without a card.
PaidSync. Instead of logging into a dashboard and configuring rules, you connect your ad accounts once and manage them by instructing an AI assistant. PaidSync exposes 470+ tools across 14 platforms (140+ for Google Ads, 69 for Meta, 25 for LinkedIn, plus GTM, GA4, and Search Console) through MCP, the open protocol Claude and ChatGPT use to operate external software. Writes are approval-gated with dry-run previews and confirmation required for destructive changes. Pro starts at $99 per month.
Revealbot rebranded to Birch and now lives at bir.ch (revealbot.com redirects there). As of August 1, 2026 its pricing page lists Essential from $49 per month and Pro from $99 per month at up to $10K monthly ad spend, scaling with spend, with a 14-day free trial. It automates Meta, Google, TikTok, and Snapchat ads with rules.
Adalysis supports unlimited Google Ads and Microsoft Ads accounts on every plan. Adzooma covers Microsoft Ads on all tiers including its free plan. Ryze AI lists Microsoft Ads among its supported channels. PaidSync supports managing and optimizing existing Microsoft Ads campaigns through AI, though creating new Microsoft campaigns is not yet supported.
Not in the self-serve sense. As of August 1, 2026, wordstream.com operates as a free-tools and education arm of LocaliQ (a USA TODAY Co brand). The free Google Ads Performance Grader is still live, but the paid path is LocaliQ's managed marketing services rather than subscription software you operate yourself.