To create a custom audience in Google Ads with Claude or ChatGPT, connect your Google Ads account to PaidSync.ai and ask the assistant to create a custom audience from keywords, websites or apps, which describes the kind of person you want to reach. You can describe the audience by interests, purchase intent, search terms, sites they visit or apps they use. It is previewed before it is created.
A custom audience describes people by what they search for, browse or install. The tool takes your description, and a read lists what already exists:
list_custom_audiences lists existing custom audiences with the definition each one is built from.create_custom_audience creates an audience from keywords, URLs or app names, with a type of AUTO, INTEREST, PURCHASE_INTENT or SEARCH.list_custom_audiences only reads your account. create_custom_audience changes it.
| Tool | What it does |
|---|---|
| list_custom_audiences | Shows existing audiences and how they are defined |
| create_custom_audience | Creates the audience |
The type tells Google how to read your keywords. Use SEARCH for terms people type, INTEREST for topics, and PURCHASE_INTENT for people close to buying. AUTO lets Google decide, which is a sensible start when you are unsure.
These steps use Claude to create a custom audience. PaidSync.ai also works in ChatGPT, and the prompts are the same.
Sign up at paidsync.ai, then connect Google Ads on Google's own sign-in screen. There is no developer token and no Google Cloud project. Use the Google login that has access to the account where you want to create a custom audience.
Open Claude's connector directory, add PaidSync.ai and sign in. Ask "list my Google Ads accounts", then pick the account where you will create a custom audience.
List the searches, topics or websites that signal your ideal customer. Ten specific terms beat fifty vague ones.
Choose AUTO, INTEREST, PURCHASE_INTENT or SEARCH. The assistant can explain which one fits your list.
Ask it to run create_custom_audience. Approve the preview, then attach the audience to a campaign as a separate step.
List the custom audiences and check the definition. After you attach it to a campaign, compare its results against your other audiences before you scale it.
Use these two prompts to create a custom audience, in this order.
list_custom_audiences only reads your account, so the lookup before you create a custom audience changes nothing.create_custom_audience runs as a preview by default, so you see the change before it is applied.create_custom_audience runs.create_custom_audience can show a preview but not apply it. Tokens are encrypted at rest.create_custom_audience is applied, the change is logged, on a best-effort basis, with a before-and-after result.Every Google Ads tool PaidSync.ai offers is on the Google Ads MCP server page, including the tools used to create a custom audience.
In Google Ads, open the audience manager and add a custom segment. With PaidSync.ai, ask Claude or ChatGPT to create the audience from your terms and it previews the definition first.
No. Creating an audience only defines it. It affects a campaign only after you attach it, which is a separate step.
Yes. PaidSync.ai connects Google Ads to ChatGPT and to Claude, and the same tools run in both, so you can ask it to create a custom audience the same way you would in Claude.
A connected Google Ads account, a name, and keywords, website URLs or app names that describe the audience.
PaidSync.ai is free for 15 tasks a month with no card, enough to create a custom audience and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
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