To create a portfolio bidding strategy in Google Ads with Claude or ChatGPT, connect your Google Ads account to PaidSync.ai and ask the assistant to create a portfolio bidding strategy, which several campaigns can share. Types include target CPA, target ROAS, maximize conversions, maximize conversion value and target impression share. The change is previewed first.
A portfolio strategy applies one bidding goal across many campaigns. Claude lists what exists, then creates the new one:
list_bidding_strategies lists portfolio strategies with their type, status and results.create_bidding_strategy creates a shared strategy of type TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE or TARGET_IMPRESSION_SHARE.update_bidding_strategy changes a strategy's name, target CPA or target ROAS.list_bidding_strategies only reads your account. create_bidding_strategy and update_bidding_strategy change it.
| Tool | What it does |
|---|---|
| list_bidding_strategies | Shows strategies you already have |
| create_bidding_strategy | Creates the shared strategy |
| update_bidding_strategy | Adjusts the targets later |
The target must match the type. Target CPA takes a CPA, target ROAS takes a ratio such as 4.0 for 400 percent, and target impression share takes a location, a fraction and a CPC ceiling. Creating a strategy does not attach it, so campaigns stay as they are until you do.
These steps use Claude to create a portfolio bidding strategy. PaidSync.ai also works in ChatGPT, and the prompts are the same.
Start at paidsync.ai, then link Google Ads through Google's own sign-in screen. No developer token and no Google Cloud project are involved. The login you choose must reach the account where you will create a portfolio bidding strategy.
Open Claude's connector directory, add PaidSync.ai and sign in. Ask "list my Google Ads accounts", then pick the account where you will create a portfolio bidding strategy.
List the strategies in the account so you reuse one instead of creating a near copy.
Pick the type and the value, based on the cost per conversion or return you want across the campaigns.
Ask for create_bidding_strategy, approve the preview, then attach the strategy to campaigns with update_campaign.
List the bidding strategies and check the new one shows its type and target. Let it run for its learning period before changing the target.
Use these two prompts to create a portfolio bidding strategy, in this order.
list_bidding_strategies only reads your account, so the lookup before you create a portfolio bidding strategy changes nothing.create_bidding_strategy and update_bidding_strategy run as a preview by default, so you see the change before it is applied.create_bidding_strategy and update_bidding_strategy run.create_bidding_strategy and update_bidding_strategy can show a preview but not apply it. Tokens are encrypted at rest.create_bidding_strategy and update_bidding_strategy are applied, the change is logged, on a best-effort basis, with a before-and-after result.Every Google Ads tool PaidSync.ai offers is on the Google Ads MCP server page, including the tools used to create a portfolio bidding strategy.
In Google Ads, open the shared library, add a bidding strategy and set its target. With PaidSync.ai, ask Claude or ChatGPT to create it, and it previews the strategy before it is created.
No. A new strategy affects campaigns only after you attach them to it.
Yes. PaidSync.ai connects Google Ads to ChatGPT and to Claude, and the same tools run in both, so you can ask it to create a portfolio bidding strategy the same way you would in Claude.
A connected Google Ads account, a name, a strategy type and the target value that goes with that type.
PaidSync.ai is free for 15 tasks a month with no card, enough to create a portfolio bidding strategy and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
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