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How to Exclude Products From a Shopping Campaign in Google Ads With AI

Founder written
Author: Ahmed Ashraf|4 min read|Updated October 24, 2026
$1B+ ad revenue generated $500M+ managed Ex-Scandiweb paid media lead 630+ MCP tools

To exclude products from a shopping campaign in Google Ads with Claude or ChatGPT, connect your Google Ads account to PaidSync.ai and ask the assistant to exclude a product group from a Shopping campaign, which stops those products being advertised. Exclusion is not removal. The group stays in the tree, so you can re-include it later.

Which Tools Do the Work

Excluding a product group keeps it out of your ads, for example products with thin margins. Claude finds the group and flips it:

list_product_partitions only reads your account. exclude_product_partition and remove_product_partition change it.

How the Workflow Is Built

ToolWhat it does
list_product_partitionsFinds the group and shows its status
exclude_product_partitionExcludes or re-includes the group
remove_product_partitionDeletes a node for good

Prefer exclusion to removal. Removing a subdivision also removes its children, and it cannot be undone. Excluding keeps the structure and the history, so you can reverse it in one call.

How to Exclude Products From a Shopping Campaign in Google Ads With Claude in 5 Steps

These steps use Claude to exclude products from a shopping campaign. PaidSync.ai also works in ChatGPT, and the prompts are the same.

1

Connect Google Ads to PaidSync.ai

Sign up at paidsync.ai, then connect Google Ads on Google's own sign-in screen. There is no developer token and no Google Cloud project. Use the Google login that has access to the account where you want to exclude products from a shopping campaign.

2

Add PaidSync.ai to Claude

Install PaidSync.ai from Claude's connector directory and sign in. Ask "list my Google Ads accounts" and select the account to exclude products from a shopping campaign in.

3

Find the weak group

Ask for the product partitions sorted by cost and conversion value, and pick a group that spends without returning.

4

Preview the exclusion

Ask the assistant to exclude it. The call returns a preview showing the group and its new state.

5

Approve and verify

Approve the change, then list the partitions to confirm it shows as excluded.

How to Check the Result

List the partitions again and check the excluded flag. After a week, compare total Shopping spend and return to see the effect of dropping that group.

Use these two prompts to exclude products from a shopping campaign, in this order.

"List the product groups in my Shopping ad group by cost and show which ones are excluded."
Reads your account and changes nothing.
"Exclude the product group for brand Cobalt from my Shopping ad group and show the preview."
Comes back as a preview before it is applied.

How PaidSync.ai Protects You

Every Google Ads tool PaidSync.ai offers is on the Google Ads MCP server page, including the tools used to exclude products from a shopping campaign.

Frequently Asked Questions

How do I exclude products from a shopping campaign in Google Ads?

In Google Ads, open the product groups, select the group and set it to excluded. With PaidSync.ai, ask Claude or ChatGPT to exclude it, and it previews the change before it applies.

How do I bring an excluded group back?

Ask the assistant to re-include it. The same tool excludes and re-includes, because the node stays in the tree.

Can ChatGPT exclude products from a shopping campaign in Google Ads?

Yes. PaidSync.ai connects Google Ads to ChatGPT and to Claude, and the same tools run in both, so you can ask it to exclude products from a shopping campaign the same way you would in Claude.

What do I need before I exclude products from a shopping campaign?

A connected Google Ads account and the product partition, identified by its resource name from the partition list.

How much does it cost?

PaidSync.ai is free for 15 tasks a month with no card, enough to exclude products from a shopping campaign and see the result. Pro starts at $99 a month. See pricing.

How to Split a Shopping Campaign by Brand in Google Ads With AI→ How to Create a Shopping Campaign in Google Ads With AI→ Optimize Google Shopping Feed and Performance Max with AI→ Google Ads MCP Server with Full Write Access→

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