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How to Check Keyword Performance in Google Ads With AI

Founder written
Author: Ahmed Ashraf|4 min read|Updated October 24, 2026
$1B+ ad revenue generated $500M+ managed Ex-Scandiweb paid media lead 630+ MCP tools

To check keyword performance in Google Ads with Claude or ChatGPT, connect your Google Ads account to PaidSync.ai and ask the assistant to run the keyword performance report, which ranks your top 100 keywords by cost or conversions. The report shows spend, clicks, impressions, quality score and the maximum CPC for each keyword. It only reads, so nothing changes.

Which Tools Do the Work

The keyword report shows which of your keywords spend the money and which ones earn it. Claude reads it in one call:

get_keyword_performance and list_keywords only read your account.

How the Workflow Is Built

ToolWhat it does
get_keyword_performanceReturns the ranked keyword table for the dates you choose
list_keywordsShows match type and bids for a given ad group

The report returns clicks, impressions and cost, so CTR and CPC are simple to work out from the rows. Sort by conversions to find your best keywords, and by cost to find the ones that spend the most.

How to Check Keyword Performance in Google Ads With Claude in 5 Steps

These steps use Claude to check keyword performance. PaidSync.ai also works in ChatGPT, and the prompts are the same.

1

Connect Google Ads to PaidSync.ai

Sign up at paidsync.ai, then connect Google Ads on Google's own sign-in screen. There is no developer token and no Google Cloud project. Use the Google login that has access to the account where you want to check keyword performance.

2

Add PaidSync.ai to Claude

Install PaidSync.ai from Claude's connector directory and sign in. Ask "list my Google Ads accounts" and select the account to check keyword performance in.

3

Set the period

Pick a date range, such as the last 30 days. A short window can hide keywords that convert slowly.

4

Run the report both ways

Ask for the keyword report sorted by cost, then sorted by conversions. Compare the two lists.

5

Mark what to act on

Ask the assistant to flag keywords with high cost and no conversions, and keywords with a low quality score.

How to Check the Result

Run the same report for the next period and compare the flagged keywords. A keyword that stays high on cost with no conversions is a candidate to pause or fix.

Use these two prompts to check keyword performance, in this order.

"Run the keyword performance report for the last 30 days sorted by cost and show the top 15 with their quality score."
Reads your account and changes nothing.
"Run the keyword performance report for the last 30 days sorted by conversions."
Reads your account and changes nothing.

How PaidSync.ai Protects You

Every Google Ads tool PaidSync.ai offers is on the Google Ads MCP server page, including the tools used to check keyword performance.

Frequently Asked Questions

How do I check keyword performance in Google Ads?

In Google Ads, open the keywords report and add columns for cost, conversions and quality score. With PaidSync.ai connected, ask Claude or ChatGPT to run the keyword report and it returns the table.

How many keywords does the report show?

It returns the top 100 keywords by cost or conversions for the dates you pick.

Can ChatGPT check keyword performance in Google Ads?

Yes. PaidSync.ai connects Google Ads to ChatGPT and to Claude, and the same tools run in both, so you can ask it to check keyword performance the same way you would in Claude.

What do I need before I check keyword performance?

A connected Google Ads account. A date range and a sort by cost or conversions are optional.

How much does it cost?

PaidSync.ai is free for 15 tasks a month with no card, enough to check keyword performance and see the result. Pro starts at $99 a month. See pricing.

How to Pull a Search Terms Report in Google Ads With AI→ How to Add Keywords in Google Ads With AI→ How to Analyze and Fix Google Ads Quality Score with AI→ Google Ads MCP Server with Full Write Access→

PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.

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