This is how to compare ad groups in Microsoft Ads with AI: connect your Microsoft Ads account to PaidSync.ai, then ask Claude to compare the performance of my ad groups, with impression share beside spend. It only reads and changes nothing.
Ad group level reporting shows which themes carry a campaign:
get_ms_adgroup_performance returns ad group delivery with the device, network, position and match type breakdown, and optionally impression share.list_ms_adgroups maps the numbers to ad group names and status.get_ms_adgroup_performance and list_ms_adgroups only read your account, so you can compare ad groups as often as you need.
| Tool | What it does |
|---|---|
| get_ms_adgroup_performance | Returns results per ad group |
| list_ms_adgroups | Maps numbers to names |
Impression share shows how much room an ad group still has. A strong ad group with low impression share is a candidate for more budget or bid, while a weak one with high share is wasting reach.
These steps use Claude to compare ad groups in Microsoft Ads. PaidSync.ai also works in ChatGPT, and the prompts are the same.
Register at paidsync.ai and connect Microsoft Ads with Microsoft's own sign-in screen. Use a Microsoft login that can reach the account where you intend to compare ad groups.
Install PaidSync.ai from Claude's connector directory and sign in. Ask "list my Microsoft Ads accounts" and select the account to compare ad groups in.
Pick a campaign with several ad groups and a recent range.
Ask for spend, conversions and impression share per ad group.
Raise bids on the strong ones with low share and tighten or pause the weak ones.
Re-run the comparison after two weeks and see whether share moved to the stronger ad groups.
Use these two prompts to compare ad groups in Microsoft Ads, in this order.
get_ms_adgroup_performance and list_ms_adgroups only read the account, so nothing you do to compare ad groups edits a campaign.get_ms_adgroup_performance and list_ms_adgroups work in either. Tokens are encrypted at rest.Every Microsoft Ads tool PaidSync.ai offers is on the Microsoft Ads (Bing Ads) MCP Server page, including the tools used to compare ad groups.
In Microsoft Advertising you open the ad groups tab and add columns. With PaidSync.ai, ask Claude for the ranking and a read of it.
It shows how much of the available traffic an ad group captures, so it hints at how much room it has to grow.
Yes. The tools used here only read, and PaidSync.ai reports on Microsoft Ads in the ChatGPT app as well as in Claude, so you can compare ad groups there with the same prompt.
A connected Microsoft Ads account and a campaign with several ad groups.
PaidSync.ai is free for 15 tasks a month with no card, enough to compare ad groups in Microsoft Ads and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
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