This is how to change keyword bids and match types in Microsoft Ads with AI: connect your Microsoft Ads account to PaidSync.ai, then ask Claude to change the bids and match types of some keywords, and report every keyword individually. The change previews first, and keyword text cannot be edited.
Read the keywords with their results, then change only the ones that need it:
get_ms_keyword_performance shows keyword delivery, quality score components, bids and the device and network split.list_ms_keywords lists keywords with ID, text, match type and status.update_ms_keywords changes match type, bid, status, landing page, tracking or dynamic text, then reads each keyword back.get_ms_keyword_performance and list_ms_keywords only read your account. update_ms_keywords changes it. Claude calls these to change keyword bids and match types.
| Tool | What it does |
|---|---|
| get_ms_keyword_performance | Shows how each keyword performs |
| list_ms_keywords | Finds the keyword IDs |
| update_ms_keywords | Applies the changes after the preview |
Keyword text cannot be changed. To change the words, add a new keyword and remove the old one, which creates a new ID and loses history. A separate option clears a bid, because leaving a field out does not.
These steps use Claude to change keyword bids and match types in Microsoft Ads. In the ChatGPT app PaidSync.ai is report-only for Microsoft Ads, so the change itself runs in Claude or another MCP client.
Sign up at paidsync.ai, then connect Microsoft Ads on Microsoft's own sign-in screen. Use a Microsoft login that can reach the account where you want to change keyword bids and match types.
Add PaidSync.ai from Claude's connector directory and sign in. Ask "list my Microsoft Ads accounts" and choose the one to change keyword bids and match types in.
Ask for keyword performance for the campaign over a recent range.
List the keywords to raise, lower, tighten or pause.
Read the dry run, confirm, and check the per-keyword read-back.
List the keywords again and confirm the bids, match types and status.
Use these two prompts to change keyword bids and match types in Microsoft Ads, in this order.
get_ms_keyword_performance and list_ms_keywords only read your account, so the lookup before you change keyword bids and match types changes nothing.update_ms_keywords runs as a preview by default, so you see the change before it is applied when you change keyword bids and match types.update_ms_keywords runs to change keyword bids and match types.update_ms_keywords runs in Claude or another MCP client when you change keyword bids and match types. Tokens are encrypted at rest.Every Microsoft Ads tool PaidSync.ai offers is on the Microsoft Ads (Bing Ads) MCP Server page, including the tools used to change keyword bids and match types.
In Microsoft Advertising you edit keywords inline. With PaidSync.ai, give Claude the changes and approve the preview.
No. Microsoft makes the text read-only, so you add a new keyword and remove the old one.
Not to change keyword bids and match types itself. In the ChatGPT app PaidSync.ai reads and reports on Microsoft Ads but is report-only, so run the change in Claude or another MCP client. ChatGPT can still read the account first.
A connected Microsoft Ads account, the campaign and ad group IDs and the keywords to change.
PaidSync.ai is free for 15 tasks a month with no card, enough to change keyword bids and match types in Microsoft Ads and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
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