This is how to check keyword quality scores in Microsoft Ads with AI: connect your Microsoft Ads account to PaidSync.ai, then ask Claude to show keywords with their quality score components and spend, so you fix the keywords that cost more than they should. It only reads and changes nothing.
The keyword report carries quality score parts beside spend, which lets you rank what to fix first:
get_ms_keyword_performance returns keyword delivery, quality score components, bids and the device, network and match type split.list_ms_keywords adds the keyword IDs and status for the ones you decide to change.get_ms_keyword_performance and list_ms_keywords only read your account, so you can check keyword quality scores as often as you need.
| Tool | What it does |
|---|---|
| get_ms_keyword_performance | Returns keywords with quality components |
| list_ms_keywords | Finds the keyword IDs |
A report capped by a row limit is truncated on Microsoft's side, so a total from it is not an account total, and the result flags that. Leave the limit off when you need totals.
These steps use Claude to check keyword quality scores in Microsoft Ads. PaidSync.ai also works in ChatGPT, and the prompts are the same.
Start at paidsync.ai, then link Microsoft Ads through Microsoft's own sign-in screen. Use a Microsoft login that can reach the account where you plan to check keyword quality scores.
Add PaidSync.ai from Claude's connector directory and sign in. Ask "list my Microsoft Ads accounts" and choose the one to check keyword quality scores in.
Ask for keyword performance with quality score for a campaign and range, with no row limit.
Ask for keywords with high spend and weak quality components, and group them by cause.
Decide which to tighten, move, pause or give a better landing page.
Re-run the report after the changes and see whether the weak components improved.
Use these two prompts to check keyword quality scores in Microsoft Ads, in this order.
get_ms_keyword_performance and list_ms_keywords only read the account, so nothing you do to check keyword quality scores edits a campaign.get_ms_keyword_performance and list_ms_keywords work in either. Tokens are encrypted at rest.Every Microsoft Ads tool PaidSync.ai offers is on the Microsoft Ads (Bing Ads) MCP Server page, including the tools used to check keyword quality scores.
In Microsoft Advertising you add the quality score columns to the keywords table. With PaidSync.ai, ask Claude for the report and a ranking.
If you set a row limit, Microsoft truncates the report, so the total is not an account total. The result flags that case.
Yes. The tools used here only read, and PaidSync.ai reports on Microsoft Ads in the ChatGPT app as well as in Claude, so you can check keyword quality scores there with the same prompt.
A connected Microsoft Ads account with search campaigns that have keyword data.
PaidSync.ai is free for 15 tasks a month with no card, enough to check keyword quality scores in Microsoft Ads and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
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