This is how to add keywords in Microsoft Ads with AI: connect your Microsoft Ads account to PaidSync.ai, then ask Claude to add a list of keywords with match types to an ad group, and report every keyword individually. The keywords start paused by default, which differs from Microsoft's own default, and the tool says so.
Check what an ad group already holds, then add only what is new:
list_ms_keywords lists the positive keywords of an ad group with text, match type and status.add_ms_keywords adds keywords with match types and optional bids and landing pages, then reads them back and reports each one.list_ms_keywords only reads your account. add_ms_keywords changes it. Claude calls these to add keywords.
| Tool | What it does |
|---|---|
| list_ms_keywords | Shows the current keywords |
| add_ms_keywords | Adds the keywords after the preview |
Microsoft defaults a new keyword to active, which means it spends the moment it exists. PaidSync.ai sends paused instead and says so in the result, so you switch keywords on deliberately.
These steps use Claude to add keywords in Microsoft Ads. In the ChatGPT app PaidSync.ai is report-only for Microsoft Ads, so the change itself runs in Claude or another MCP client.
Start at paidsync.ai, then link Microsoft Ads through Microsoft's own sign-in screen. Use a Microsoft login that can reach the account where you plan to add keywords.
Add PaidSync.ai from Claude's connector directory and sign in. Ask "list my Microsoft Ads accounts" and choose the one to add keywords in.
List the keywords already in the ad group so you do not add duplicates.
Give each keyword with its match type, and a bid only where it should differ from the ad group.
Read the dry run, confirm, and then enable the keywords you want live.
List the keywords again and check each one shows the match type and the paused status you expected.
Use these two prompts to add keywords in Microsoft Ads, in this order.
list_ms_keywords only reads your account, so the lookup before you add keywords changes nothing.add_ms_keywords runs as a preview by default, so you see the change before it is applied when you add keywords. New keywords start paused unless you ask for active.add_ms_keywords runs to add keywords.add_ms_keywords runs in Claude or another MCP client when you add keywords. Tokens are encrypted at rest.Every Microsoft Ads tool PaidSync.ai offers is on the Microsoft Ads (Bing Ads) MCP Server page, including the tools used to add keywords.
In Microsoft Advertising you paste keywords into the ad group. With PaidSync.ai, give Claude the list and approve the preview.
Microsoft would activate them immediately and start spending, so PaidSync.ai sends paused by default and states that choice in the result.
Not to add keywords itself. In the ChatGPT app PaidSync.ai reads and reports on Microsoft Ads but is report-only, so run the change in Claude or another MCP client. ChatGPT can still read the account first.
A connected Microsoft Ads account, an ad group and a keyword list with match types.
PaidSync.ai is free for 15 tasks a month with no card, enough to add keywords in Microsoft Ads and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
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