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How to Create an Ad Group in Microsoft Ads With AI

Founder written
Author: Ahmed Ashraf|4 min read|Updated October 24, 2026
$1B+ ad revenue generated $500M+ managed Ex-Scandiweb paid media lead 630+ MCP tools

This is how to create an ad group in Microsoft Ads with AI: connect your Microsoft Ads account to PaidSync.ai, then ask Claude to create an ad group in a campaign with a type, a bid and a language, and fail loudly if the read-back does not match. The ad group type cannot be changed later, so the preview matters.

Which Tools Do the Work

The ad group decides what kind of ads and targets a campaign can hold. Check the campaign, then create it:

list_ms_campaigns and list_ms_adgroups only read your account. create_ms_adgroup changes it. Claude calls these to create an ad group.

How the Workflow Is Built

ToolWhat it does
list_ms_campaignsFinds the parent campaign
create_ms_adgroupCreates the ad group after the preview
list_ms_adgroupsConfirms the ad group exists

The ad group type is read-only after creation. It decides forever whether the ad group can hold responsive search ads or dynamic search ad targets, so pick it deliberately. When you do not name a type, the tool says which default it applies.

How to Create an Ad Group in Microsoft Ads With Claude in 5 Steps

These steps use Claude to create an ad group in Microsoft Ads. In the ChatGPT app PaidSync.ai is report-only for Microsoft Ads, so the change itself runs in Claude or another MCP client.

1

Connect Microsoft Ads to PaidSync.ai

Create a free account at paidsync.ai and approve Microsoft Ads on Microsoft's own sign-in screen. Use a Microsoft login that can reach the account where you will create an ad group.

2

Add PaidSync.ai to Claude

Install PaidSync.ai from Claude's connector directory and sign in. Ask "list my Microsoft Ads accounts" and select the account to create an ad group in.

3

Pick the campaign

List the campaigns and choose the parent by ID.

4

Choose the type and bid

Decide the type, the default bid, the language and the network before you ask.

5

Preview and create

Read the dry run, confirm, and check the read-back.

How to Check the Result

List the ad groups of the campaign and confirm the new one shows the type, bid and network you chose.

Use these two prompts to create an ad group in Microsoft Ads, in this order.

"List the ad groups in Microsoft campaign 345678901."
Reads your account and changes nothing.
"Create a standard search ad group called Brand Exact in campaign 345678901 with a 1.20 default bid, as a preview."
Comes back as a preview before it is applied.

How PaidSync.ai Protects You

Every Microsoft Ads tool PaidSync.ai offers is on the Microsoft Ads (Bing Ads) MCP Server page, including the tools used to create an ad group.

Frequently Asked Questions

How do I create an ad group in Microsoft Ads?

In Microsoft Advertising you add an ad group inside the campaign. With PaidSync.ai, describe it to Claude and approve the preview.

Why is the ad group type so important?

Microsoft does not allow it to change. It decides whether the group can hold responsive search ads or dynamic search ad targets.

Can ChatGPT create an ad group in Microsoft Ads?

Not to create an ad group itself. In the ChatGPT app PaidSync.ai reads and reports on Microsoft Ads but is report-only, so run the change in Claude or another MCP client. ChatGPT can still read the account first.

What do I need before I create an ad group in Microsoft Ads?

A connected Microsoft Ads account and a campaign to put the ad group in.

How much does it cost?

PaidSync.ai is free for 15 tasks a month with no card, enough to create an ad group in Microsoft Ads and see the result. Pro starts at $99 a month. See pricing.

How to Create a Search Campaign in Microsoft Ads With AI→ How to Add Keywords in Microsoft Ads With AI→ How an Approval Workflow for AI Ad Changes Works→ Microsoft Ads (Bing Ads) MCP Server for Claude & ChatGPT→

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