This is how to create a conversion goal in Microsoft Ads with AI: connect your Microsoft Ads account to PaidSync.ai, then ask Claude to create a conversion goal for a thank-you page or an event, with the checks Microsoft would otherwise reject. The preview reads the account first and checks the fields each goal type needs.
A goal turns a tag signal into a counted conversion. Check the goals and tags, then create the missing goal:
list_ms_conversion_goals lists the account's goals with type, status, tracking status, attribution model and the tag each one uses.list_ms_uet_tags finds the tag identifier the goal points at.add_ms_conversion_goals creates goals of any type Microsoft supports, with category and revenue settings, after a per-type required field check.list_ms_conversion_goals and list_ms_uet_tags only read your account. add_ms_conversion_goals changes it. Claude calls these to create a conversion goal.
| Tool | What it does |
|---|---|
| list_ms_conversion_goals | Shows the goals that exist |
| list_ms_uet_tags | Finds the tag |
| add_ms_conversion_goals | Creates the goal after the preview |
The preview reports name collisions, any tag that is not on this customer and the room left under Microsoft's limit of 1,000 goals per account. A destination goal with no URL expression is refused before anything is sent.
These steps use Claude to create a conversion goal in Microsoft Ads. In the ChatGPT app PaidSync.ai is report-only for Microsoft Ads, so the change itself runs in Claude or another MCP client.
Register at paidsync.ai and connect Microsoft Ads with Microsoft's own sign-in screen. Use a Microsoft login that can reach the account where you intend to create a conversion goal.
Add PaidSync.ai from Claude's connector directory and sign in. Ask "list my Microsoft Ads accounts" and choose the one to create a conversion goal in.
List the goals so you do not duplicate one.
Give the type, the URL or event rule, the category, the revenue setting and the tag.
Read the field check in the dry run and confirm.
List the goals again and look at the tracking status after the tag has fired.
Use these two prompts to create a conversion goal in Microsoft Ads, in this order.
list_ms_conversion_goals and list_ms_uet_tags only read your account, so the lookup before you create a conversion goal changes nothing.add_ms_conversion_goals runs as a preview by default, so you see the change before it is applied when you create a conversion goal.add_ms_conversion_goals runs to create a conversion goal.add_ms_conversion_goals runs in Claude or another MCP client when you create a conversion goal. Tokens are encrypted at rest.Every Microsoft Ads tool PaidSync.ai offers is on the Microsoft Ads (Bing Ads) MCP Server page, including the tools used to create a conversion goal.
In Microsoft Advertising you add a goal under conversion tracking. With PaidSync.ai, describe it to Claude and review the checks.
The goal list shows the tracking status, and the campaign binding is a separate check, because a goal not attached to a campaign counts nothing for it.
Not to create a conversion goal itself. In the ChatGPT app PaidSync.ai reads and reports on Microsoft Ads but is report-only, so run the change in Claude or another MCP client. ChatGPT can still read the account first.
A connected Microsoft Ads account, a UET tag and the page or event that counts as the goal.
PaidSync.ai is free for 15 tasks a month with no card, enough to create a conversion goal in Microsoft Ads and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
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