This is how to create a uet tag in Microsoft Ads with AI: connect your Microsoft Ads account to PaidSync.ai, then ask Claude to create a UET tag and give me the tracking script, which is the first step of every conversion setup. The tag belongs to the customer, not only to the active account, and the preview says so.
A conversion goal points at a UET tag, and a tag that is not installed records nothing. Start by checking what exists:
list_ms_uet_tags lists the UET tags of the customer with name, industry and tracking status.add_ms_uet_tags creates one or more tags and returns the tracking script to install.list_ms_uet_tags only reads your account. add_ms_uet_tags changes it. Claude calls these to create a UET tag.
| Tool | What it does |
|---|---|
| list_ms_uet_tags | Shows the tags that exist |
| add_ms_uet_tags | Creates the tag after the preview |
A UET tag is scoped to the customer, so a tag created here is visible to every brand under the same manager. The preview reads the existing tags first and reports name collisions and the current count.
These steps use Claude to create a UET tag in Microsoft Ads. In the ChatGPT app PaidSync.ai is report-only for Microsoft Ads, so the change itself runs in Claude or another MCP client.
Start at paidsync.ai, then link Microsoft Ads through Microsoft's own sign-in screen. Use a Microsoft login that can reach the account where you plan to create a UET tag.
Install PaidSync.ai from Claude's connector directory and sign in. Ask "list my Microsoft Ads accounts" and select the account to create a UET tag in.
Ask for the UET tags of the customer and reuse one if it fits.
Give a clear name and, if you like, a description and an industry.
Preview, confirm, then put the returned script on every page of your site, through your tag manager if you use one.
List the tags again and look at the tracking status once the script has been live for a while.
Use these two prompts to create a UET tag in Microsoft Ads, in this order.
list_ms_uet_tags only reads your account, so the lookup before you create a UET tag changes nothing.add_ms_uet_tags runs as a preview by default, so you see the change before it is applied when you create a UET tag.add_ms_uet_tags runs to create a UET tag.add_ms_uet_tags runs in Claude or another MCP client when you create a UET tag. Tokens are encrypted at rest.Every Microsoft Ads tool PaidSync.ai offers is on the Microsoft Ads (Bing Ads) MCP Server page, including the tools used to create a UET tag.
In Microsoft Advertising you create the tag under conversion tracking. With PaidSync.ai, ask Claude to create it and return the script.
Not by itself. It must be installed on the site, and a conversion goal must point at it.
Not to create a UET tag itself. In the ChatGPT app PaidSync.ai reads and reports on Microsoft Ads but is report-only, so run the change in Claude or another MCP client. ChatGPT can still read the account first.
A connected Microsoft Ads account and access to place a script on your site.
PaidSync.ai is free for 15 tasks a month with no card, enough to create a UET tag in Microsoft Ads and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
Get Started Free Book a Demo