To create a seasonality adjustment in Google Ads with Claude or ChatGPT, connect your Google Ads account to PaidSync.ai and ask the assistant to create a seasonality adjustment for a sale period, which tells Smart Bidding what conversion rate to expect. You give the dates, the expected change in conversion rate and the channel types. It needs your confirmation.
A short, planned event changes how many clicks convert. A seasonality adjustment tells Smart Bidding in advance:
create_seasonality_adjustment creates an adjustment with a name, dates, a conversion rate modifier and the channel types. It needs your confirmation.get_campaign_performance shows the conversion pattern of past events to base the modifier on.get_campaign_performance only reads your account. create_seasonality_adjustment changes it.
| Tool | What it does |
|---|---|
| create_seasonality_adjustment | Writes the adjustment |
| get_campaign_performance | Gives the history to base the number on |
Use it for events of a few days, not for permanent changes. Base the modifier on a previous event, such as a rise of 30 percent, and keep the window to the event itself, because a long window misleads the bidding.
These steps use Claude to create a seasonality adjustment. PaidSync.ai also works in ChatGPT, and the prompts are the same.
Start at paidsync.ai, then link Google Ads through Google's own sign-in screen. No developer token and no Google Cloud project are involved. The login you choose must reach the account where you will create a seasonality adjustment.
Add PaidSync.ai from Claude's connector directory and sign in. Ask "list my Google Ads accounts" and choose the one to create a seasonality adjustment in.
Ask for last year's performance around a similar event to estimate the change in conversion rate.
Set the start, the end, the modifier and the channel types.
Ask the assistant to run create_seasonality_adjustment. Confirm the preview.
Compare actual conversion rate during the event with the modifier you set, and use the result to tune the next one.
Use these two prompts to create a seasonality adjustment, in this order.
get_campaign_performance only reads your account, so the lookup before you create a seasonality adjustment changes nothing.create_seasonality_adjustment runs as a preview by default, so you see the change before it is applied.create_seasonality_adjustment needs your explicit confirmation, and that applies when you create a seasonality adjustment.create_seasonality_adjustment runs.create_seasonality_adjustment can show a preview but not apply it. Tokens are encrypted at rest.create_seasonality_adjustment is applied, the change is logged, on a best-effort basis, with a before-and-after result.Every Google Ads tool PaidSync.ai offers is on the Google Ads MCP server page, including the tools used to create a seasonality adjustment.
In Google Ads, open bid strategies in the shared library and add a seasonality adjustment. With PaidSync.ai, ask Claude or ChatGPT to create it, and it previews and asks you to confirm.
Only as long as the event, since a long window can mislead Smart Bidding. It is meant for short, planned changes.
Yes. PaidSync.ai connects Google Ads to ChatGPT and to Claude, and the same tools run in both, so you can ask it to create a seasonality adjustment the same way you would in Claude.
A connected Google Ads account, a name, start and end dates, a conversion rate modifier and the channel types.
PaidSync.ai is free for 15 tasks a month with no card, enough to create a seasonality adjustment and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
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