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How to Create a Supplemental Feed in Merchant Center With AI

Founder written
Author: Ahmed Ashraf|4 min read|Updated October 24, 2026
$1B+ ad revenue generated $500M+ managed Ex-Scandiweb paid media lead 630+ MCP tools

To create a supplemental feed in Merchant Center with Claude or ChatGPT, connect your Google Merchant Center account to PaidSync.ai and ask the assistant to create a supplemental feed, which layers overrides over your main feed. It changes your account on the first call, so read the request before you approve.

Which Tools Do the Work

Supplemental feeds let you override attributes without touching the main feed. A write tool creates one:

merchant_list_data_sources only reads your account. merchant_create_supplemental_feed changes it. That is the full set you need to create a supplemental feed.

How the Workflow Is Built

ToolWhat it does
merchant_list_data_sourcesFinds the primary source
merchant_create_supplemental_feedCreates the source

Use it for promotions, margin labels or title tests. Rows come after the source exists.

How to Create a Supplemental Feed in Merchant Center With Claude in 5 Steps

These steps use Claude to create a supplemental feed. PaidSync.ai also works in ChatGPT, and the prompts are the same.

1

Connect Merchant Center to PaidSync.ai

Create a free account at paidsync.ai and approve Google Merchant Center on Google's own sign-in screen. You do not need an API key or any config file, only a login with access to the Merchant Center account where you will create a supplemental feed.

2

Add PaidSync.ai to Claude

Open Claude's connector directory, add PaidSync.ai and sign in. Ask "list my Merchant Center accounts", then pick the one where you will create a supplemental feed.

3

Find the primary source

List the data sources.

4

Create the source

Give the name, label and language.

5

List sources again

Check the new source exists.

How to Check the Result

The new source should be in the list of data sources.

Use these two prompts to create a supplemental feed, in this order.

"List the data sources in my Merchant Center account."
Reads your account and changes nothing.
"Create a supplemental feed named Title Tests for feed label GB and language en."
Applies when your assistant runs it, so approve it only after you read it.

How PaidSync.ai Protects You

Every Google Merchant Center tool PaidSync.ai offers is listed on the Merchant Center MCP server tools page, including the tools used to create a supplemental feed.

Frequently Asked Questions

How do I create a supplemental feed in Merchant Center?

In Merchant Center, add a supplemental source. With PaidSync.ai the assistant creates it.

Does it change my main feed?

No. It layers on top of it.

Can ChatGPT create a supplemental feed in Merchant Center?

Yes. PaidSync.ai connects Google Merchant Center to ChatGPT and to Claude, and the same tools run in both, so you can ask it to create a supplemental feed the same way you would in Claude.

What do I need before I create a supplemental feed?

A feed label and language.

How much does it cost?

PaidSync.ai is free for 15 tasks a month with no card, enough to create a supplemental feed and see the result. Pro starts at $99 a month. See pricing.

How to Check Your Data Sources in Merchant Center With AI→ How to Fix a Product in Merchant Center With AI→ Optimize Google Shopping Feed and Performance Max with AI→ Merchant Center MCP server tools→

PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.

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