One setup per client, same endpoint and sign-in everywhere.
It is a Model Context Protocol server that connects an AI assistant like Claude or ChatGPT to your Google Merchant Center account. The AI can then list products, diagnose disapprovals, check feed processing status, upsert product data, create supplemental feeds, and manage the link between Merchant Center and Google Ads by calling named tools instead of you clicking through the Merchant Center UI. PaidSync ships 16 Merchant Center tools inside the same MCP endpoint that also covers Google Ads (140+ tools), Meta, LinkedIn, GA4, GTM, and 7 more platforms.
Yes, within stated limits. Agents can upsert products (merchant_insert_product), delete products, create supplemental feeds for price, title, or custom label overrides, and create Merchant Center to Google Ads links. Every write is approval-gated: tools default to a dry_run preview, destructive actions require explicit confirmation, and merchant_delete_link is deliberately held out of the default toolset. Reads cover accounts, products, disapprovals, feed status, data sources, and links.
Yes, in alpha. Google's Merchant API MCP Access Service at merchantapi.googleapis.com/mcp, listed under May 2026 on the Merchant API updates page, exposes 14 tools, mostly reads with limited writes such as data-source creation, documented for Antigravity, the Claude CLI, and cURL. Google's older open-source MCP server covers the Google Ads API only and is read-only. PaidSync is a hosted server with 16 Merchant Center tools that insert and delete products, manage links and supplemental feeds, and run in the same conversation as Google Ads, Meta, and 12 more platforms, with every write approval-gated.
Google is sunsetting the Content API for Shopping on August 18, 2026 and replacing it with the Merchant API, per developers.google.com/merchant/api. Tools built on the old Content API stop working on that date. PaidSync's Merchant Center tools run against the current Merchant API, so the sunset does not interrupt them.
Merchant Center tools are included in every PaidSync plan. Free is $0 with 15 tasks per month and no card required. Pro starts at $99 per month for 600 tasks, with 1,200 tasks at $149 and 4,000 tasks at $199. Team starts at $249 per month. Done For You is custom pricing with a managed service. There is no per-platform or per-account surcharge.
They do not create a Merchant Center account, claim or verify your website, or manage promotions, local inventory, or customer reviews. They do not host or replace your primary feed; supplemental feeds layer on top of the primary source you already run. And an upsert changes what you submit to Google, it does not skip Google's review. Approval decisions still belong to Google.
Any MCP-compatible client. PaidSync publishes setup guides for Claude, ChatGPT, Gemini, Copilot, and Perplexity, plus code-first clients like Claude Code and Cursor. You connect Merchant Center once via OAuth in the PaidSync dashboard, then every client that mounts the endpoint can use the 16 tools. Sessions can be revoked from the dashboard at any time. Start with the Merchant Center to Claude guide.