How to Connect Meta (Facebook) Ads to Claude

Why PaidSync.ai instead of the free official connector

Meta runs its own ads MCP server. Meta's developer documentation, checked on 16 October 2026, describes it as "a Meta-hosted Model Context Protocol server that lets you manage Meta ads directly from an AI agent", gives the address https://mcp.facebook.com/ads, and says it "works with any MCP-compatible AI agent". If you only advertise on Meta, start there.

PaidSync.ai fits when Meta is one of several channels. What you can check:

• Meta plus 13 more platforms in one connection. 92 Meta tools, 36 of them writes, inside a server with 630+ tools across 14 platforms, so Claude can put Meta next to Google Ads, LinkedIn, Microsoft Ads, TikTok and GA4 in one answer.
• It builds and changes. Campaigns, ad sets, ads, creatives and audiences, plus budgets and status on what already runs.
• Checks before changes. Meta writes run as a dry-run preview by default, and destructive changes need an explicit confirmation.
• No developer setup. You sign in to PaidSync.ai and connect Meta on Meta's own Facebook sign-in screen. There is no API key and no Meta developer app to create.
• Price. PaidSync.ai is free for 15 tasks a month with no credit card and no time limit. Pro is $99 a month for 600 tasks, or $75 a month billed yearly, and Team is $249 a month for 5 seats and 6,000 shared tasks (pricing).

More on the Meta tools: Meta Ads MCP server for Claude and ChatGPT. Running Google Ads too? See how to connect Google Ads to Claude.

How to connect Meta Ads to Claude with PaidSync

Five steps and no API key. Claude signs in to PaidSync, and PaidSync connects to Meta through Meta's own Facebook sign-in. Step 4 is the only part that changes between Claude apps, and the sections after the steps cover each one.

How do I connect Meta Ads to Claude on the web?

In claude.ai, open Customize, then Connectors, click + next to Connectors, search PaidSync and click Connect. A PaidSync sign-in window opens. Sign in with your PaidSync login, or pick Continue with Google to create one, and Claude shows PaidSync as connected. Your Meta Ads data is available in the next chat.

This works on every Claude plan, including Free. On a Team or Enterprise plan, an Owner first adds PaidSync for the organization under Organization settings, then Connectors. That step signs nobody in, so each person then connects once with their own PaidSync login.

Connectors belong to your Claude account, not to one device. Once PaidSync is connected on the web, it is also there the next time you open the Claude app on iPhone or Android.

Does it work in the Claude desktop app?

Yes. The Claude desktop app for Mac and Windows uses the same connectors as claude.ai. If you connected PaidSync on the web, open the app and it is already there. If not, follow the same path inside the app: Customize, then Connectors, then search PaidSync.

There is nothing to install and no config file to edit. PaidSync is a remote server at https://mcp.paidsync.ai/mcp that Claude reaches through your Claude account, so it behaves the same on any computer you sign in to.

How do I connect Meta Ads to Claude Code?

Run one command in your terminal, then type /mcp inside a session, pick paidsync and sign in with your PaidSync login:

If you sign in to Claude Code with your claude.ai subscription, you may not need the command, because connectors you added on claude.ai are available in Claude Code automatically. That does not apply when Claude Code runs on an API key.

The Meta Ads to Claude Code guide goes further, with Meta Ads prompts and the tool behind each one, a headless run with claude -p, and a shared .mcp.json that gives a whole team the same setup. Running more than one ad platform? Connect every ad platform to Claude Code with the same command.

Can Claude Cowork use Meta Ads through PaidSync?

Yes. Cowork is where Claude takes on a multi-step task and works through it for you, and it uses the same connectors as the rest of your Claude account. Once PaidSync is connected, a Cowork task can pull Meta Ads data and act on it. Cowork itself needs a paid Claude plan, unlike connectors, which work on every plan including Free.

A good first task: "Check every active Meta ad set for rising frequency and falling click-through over the last 14 days, and list the ads that need fresh creative." To repeat a task, type /schedule in Cowork, which suits a weekly performance report.

In Manually approve mode, Cowork pauses and asks before it takes an action. Keep that mode for any task that can change a live account: it is the check you control, next to PaidSync's own defaults (new campaigns and ads start paused or as drafts, and live pauses, enables and removals need an explicit confirmation flag). Some Pro and Max accounts show no separate Cowork option. There you describe the task in the normal message box.

Ten Meta Ads prompts to try in Claude

Each prompt runs on the PaidSync tools named after it and uses one or more of your tasks. Prompts 8 and 9 ask for a preview only.

1. "Show me my Meta campaigns from the last 7 days with spend and ROAS." Runs get_fb_performance.
2. "Break down last month's Meta results by placement and by device, and tell me where cost per result is highest." Runs get_fb_performance_by_placement and get_fb_performance_by_device.
3. "Which Meta ads have a frequency above 3 and a lower click-through rate than in the previous 14 days?" Claude runs get_fb_ad_performance for both date ranges and compares them, with get_fb_performance_by_time for the daily trend.
4. "Am I on track to spend my monthly Meta budget? Name the campaigns running over or under." Runs get_fb_budget_pacing.
5. "Is my Meta pixel firing? Show me the events it has received." Runs get_fb_pixel_events.
6. "List my Meta lead forms, then download the latest leads from my main form." Runs list_fb_lead_forms and get_fb_leads. Leads contain personal data, and PaidSync offers lead downloads in Claude, not in ChatGPT.
7. "Search the Meta Ad Library for ads from [competitor] and summarize the offers they run." Runs search_ad_library.
8. "Preview raising the daily budget of my best Meta campaign by 20 percent. Do not apply it yet." Runs update_fb_campaign, or update_fb_adset when the budget sits on the ad set. Both preview by default.
9. "Preview pausing every ad set that spent more than $20 per lead this month. Do not apply it yet." Runs get_fb_adset_performance, then pause_fb_adset as a preview.
10. "Compare spend, CPA and ROAS for Meta, Google Ads and LinkedIn over the last 30 days." Runs get_cross_platform_performance, which reads PaidSync's daily data and totals each currency separately.

What PaidSync can and cannot do on Meta Ads

PaidSync gives Claude 92 Meta Ads tools, and 36 of them can make changes in your account. They are part of 630+ tools across 14 connected platforms.

• Read. Campaign (with ROAS), ad set and ad performance, broken down by placement, device, age and gender, or country, as daily or monthly trends. Budget pacing, pixel events, custom conversions, delivery issues, ad previews and Ad Library search.
• Change. Name, budget, status, targeting, bidding and placements on campaigns, ad sets and ads. Pause or enable at all three levels. Budget schedules, ad set schedules, account controls and pixel configuration.
• Create. Campaigns, ad sets and ads, all paused by default. Image, video and carousel creatives, Dynamic Creative ad sets, duplicates, lead forms and automated rules.
• Audiences. Rule-based custom audiences, lookalikes from an existing custom audience, and engagement audiences from your Page, Instagram, lead forms or videos, plus interest and behavior search for ad set targeting. In Claude, PaidSync can also upload a customer list to a custom audience and download leads from your lead forms.
• Delete. Campaigns, ad sets, ads and audiences.

Limits worth knowing. There is no dedicated creative fatigue tool, so Claude spots fatigue by comparing frequency and click-through per ad across two date ranges. Interests and behaviors are ad set targeting, not saved custom audiences. Automated rules run on their own once created. Image and video uploads apply on the first call, with no preview. Meta's own limits still apply, such as 4 budget changes an hour on one ad set.

PaidSync runs a Meta-approved app. That means the API connection uses official Meta Marketing API access with approved permission scopes.

Who approves a change before it runs

By default, new campaigns and ads start paused or as drafts, and budget edits run as a preview first.

These are defaults, not locks. Claude can apply a change or create something live when you ask it to. Live pauses, enables and removals need an explicit confirmation flag, and Claude's own per-tool approval setting is a second check you control. Claude lets you set each connector tool to need your approval, and during Research it can run connector tools without further approval, as Anthropic's connector guide explains. Keep approval on for PaidSync's tools that change ads. Approval cards, and Undo on an applied card whose change has a safe inverse, exist only in the PaidSync web workspace. For changes made from Claude, get_operator_change_log returns PaidSync's own change log with an account-level before and after.

PaidSync never sees your Facebook password. It stores the access tokens Meta issues, encrypted with AES-256 in Google Cloud (United States), and deletes them when you disconnect. You can also revoke access from your Meta account settings. The security page lists every control.

Turn it into a weekly Meta Ads routine

When a prompt gives you an answer you want every week, save it instead of retyping it. Ask Claude to save the job as a PaidSync workflow, which it does with paidsync_workflows_save, then run it by name each Monday with paidsync_workflows_run. A good first one joins prompts 3 and 4 above, ad fatigue and budget pacing, into one Monday check. On a paid Claude plan, Cowork can also repeat a task for you with /schedule.

The PaidSync workflow library shows twelve paid media workflows built this way, each with its trigger, the platforms it touches and the point where a person approves. Building your own agent? See how to build your own AI ads agent.

Frequently asked questions