To create a demand gen campaign in Google Ads with Claude or ChatGPT, connect your Google Ads account to PaidSync.ai and ask the assistant to create a Demand Gen campaign, which serves ads on YouTube, the Discover feed and Gmail. The campaign is created paused. Location is set on the ad group, not the campaign, and audiences attach at the ad group.
Demand Gen, formerly Discovery, builds demand on Google's feeds. It takes four steps, each with its own tool:
create_demand_gen_campaign creates the campaign paused, with a budget and a bidding strategy such as maximize conversions or target CPA.create_demand_gen_ad_group creates the ad group. Locations are set here, and no CPC bid is needed.add_demand_gen_audience attaches an audience to the ad group.create_demand_gen_ad creates the ad from headlines, descriptions, a logo and images, or video assets.create_demand_gen_campaign, create_demand_gen_ad_group, add_demand_gen_audience and create_demand_gen_ad change it.
| Tool | What it does |
|---|---|
| create_demand_gen_campaign | Creates the paused campaign |
| create_demand_gen_ad_group | Adds the ad group with its locations |
| add_demand_gen_audience | Attaches the audience |
| create_demand_gen_ad | Adds the ad |
Order matters. Create the image and logo assets before the ad, set locations on the ad group, and attach the audience after it exists. A video asset opens up YouTube inventory, so use one when you have it.
These steps use Claude to create a demand gen campaign. PaidSync.ai also works in ChatGPT, and the prompts are the same.
Create a free account at paidsync.ai and approve Google Ads on Google's own sign-in screen. You do not need a developer token or a Google Cloud project, only a login with access to the account where you will create a demand gen campaign.
Install PaidSync.ai from Claude's connector directory and sign in. Ask "list my Google Ads accounts" and select the account to create a demand gen campaign in.
Give a name, a daily budget and a bidding strategy. Ask the assistant to run create_demand_gen_campaign.
Create the ad group with its target locations, then attach an audience to it.
Prepare the assets, then create the Demand Gen ad. Review everything, then enable the campaign.
Read the campaign and ad group details and check locations, audience and the ad. Enable the campaign only when all four pieces are in place.
Use these two prompts to create a demand gen campaign, in this order.
create_demand_gen_campaign, create_demand_gen_ad_group, add_demand_gen_audience and create_demand_gen_ad run as a preview by default, so you see the change before it is applied. The campaign itself is created paused.create_demand_gen_campaign, create_demand_gen_ad_group, add_demand_gen_audience and create_demand_gen_ad run.create_demand_gen_campaign, create_demand_gen_ad_group, add_demand_gen_audience and create_demand_gen_ad can show a preview but not apply it. Tokens are encrypted at rest.create_demand_gen_campaign, create_demand_gen_ad_group, add_demand_gen_audience and create_demand_gen_ad are applied, the change is logged, on a best-effort basis, with a before-and-after result.Every Google Ads tool PaidSync.ai offers is on the Google Ads MCP server page, including the tools used to create a demand gen campaign.
In Google Ads, create a Demand Gen campaign, then set the ad group, audience and ads. With PaidSync.ai, ask Claude or ChatGPT to build each piece, and each one previews first.
On the ad group. Google rejects campaign-level location for Demand Gen, so the ad group tool takes the target locations.
Yes. PaidSync.ai connects Google Ads to ChatGPT and to Claude, and the same tools run in both, so you can ask it to create a demand gen campaign the same way you would in Claude.
A connected Google Ads account, a name, a budget, a bidding strategy, target locations, an audience and the ad assets.
PaidSync.ai is free for 15 tasks a month with no card, enough to create a demand gen campaign and see the result. Pro starts at $99 a month. See pricing.
PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.
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