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How to See Auction Insights in Google Ads With AI

Founder written
Author: Ahmed Ashraf|4 min read|Updated October 24, 2026
$1B+ ad revenue generated $500M+ managed Ex-Scandiweb paid media lead 630+ MCP tools

To see auction insights in Google Ads with Claude or ChatGPT, connect your Google Ads account to PaidSync.ai and ask the assistant to pull the auction insights for a campaign, which shows how often you compete with other advertisers and who ranks above you. You see impression share, overlap rate, position above rate and outranking share. The report only reads.

Which Tools Do the Work

Auction insights show who you compete with in the same searches. Claude reads the data for one campaign and can set it beside your own results:

get_auction_insights and list_campaigns only read your account.

How the Workflow Is Built

ToolWhat it does
get_auction_insightsShows how you compare with other advertisers
list_campaignsGives you the campaign to analyze

The data is per campaign, so run it for the campaigns that matter most. Overlap rate says how often a competitor shows in the same auctions, and position above rate says how often they rank above you when both show.

How to See Auction Insights in Google Ads With Claude in 5 Steps

These steps use Claude to see auction insights. PaidSync.ai also works in ChatGPT, and the prompts are the same.

1

Connect Google Ads to PaidSync.ai

Sign up at paidsync.ai, then connect Google Ads on Google's own sign-in screen. There is no developer token and no Google Cloud project. Use the Google login that has access to the account where you want to see auction insights.

2

Add PaidSync.ai to Claude

Add PaidSync.ai from Claude's connector directory and sign in. Ask "list my Google Ads accounts" and choose the one to see auction insights in.

3

Choose the campaign

Pick a campaign with enough traffic to produce competitor data, such as your main brand or non-brand Search campaign.

4

Pull the insights

Ask for the auction insights for the last 30 days. The assistant returns each competitor with the four measures.

5

Read the story

Ask which competitors outrank you most often, and whether the pattern changed against the previous period.

How to Check the Result

Pull the same report for the next month and compare. A competitor whose overlap and position above rate both grew is gaining ground on you in that campaign.

Use these two prompts to see auction insights, in this order.

"Pull auction insights for my campaign Non-Brand Search for the last 30 days and show which competitors outrank me most often."
Reads your account and changes nothing.
"List my enabled Search campaigns with their IDs."
Reads your account and changes nothing.

How PaidSync.ai Protects You

Every Google Ads tool PaidSync.ai offers is on the Google Ads MCP server page, including the tools used to see auction insights.

Frequently Asked Questions

How do I see auction insights in Google Ads?

In Google Ads, open a campaign and choose Auction insights from the Insights and reports menu. With PaidSync.ai connected, ask Claude or ChatGPT for the insights and it returns the competitor table.

Which measures does it return?

It returns impression share, overlap rate, position above rate and outranking share against competing advertisers.

Can ChatGPT see auction insights in Google Ads?

Yes. PaidSync.ai connects Google Ads to ChatGPT and to Claude, and the same tools run in both, so you can ask it to see auction insights the same way you would in Claude.

What do I need before I see auction insights?

A connected Google Ads account and the ID of the campaign to analyze. A date range is optional.

How much does it cost?

PaidSync.ai is free for 15 tasks a month with no card, enough to see auction insights and see the result. Pro starts at $99 a month. See pricing.

How to Check Impression Share in Google Ads With AI→ How to Compare Campaign Performance in Google Ads With AI→ How to Check Keyword Performance in Google Ads With AI→ Google Ads MCP Server with Full Write Access→

PaidSync.ai runs 630+ tools across 14 ad and analytics platforms. Connect your accounts once and use them in the AI assistant you already work in.

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