Connect Google Ads to Perplexity in 2 Minutes

5-Step Setup

Why Perplexity Works Well for Ad Audits

Perplexity's answer engine combines live data retrieval with structured reasoning. When you connect it to your Google Ads account via PaidSync, it can pull actual campaign data and apply the same analytical approach it uses for web research.

The result is that "audit my Google Ads for wasted spend" produces a ranked list of specific findings with dollar figures attached, not a generic checklist. Perplexity can follow up with sub-queries, compare segments, and propose the exact changes needed, all within a single conversation.

Research and action also sit in one thread. Ask Perplexity what a good click-through rate is for home services on Google Search, then in the next message ask it to check your Home Services campaign against that benchmark and list the campaigns below it.

What Perplexity Can Do with Google Ads

• Audit for wasted spend. Perplexity pulls your search terms report and finds irrelevant queries burning budget. It estimates monthly waste per finding and sorts from highest to lowest.
• Review Quality Scores. Perplexity identifies ad groups with Quality Scores below 5, explains the gap, and proposes ad copy or landing page changes to fix each one.
• Compare campaign performance. Ask for any date range. Perplexity returns spend, clicks, CPA, and ROAS in a readable format and highlights outliers.
• Add negative keywords. After the audit, tell Perplexity to add the top 10 irrelevant queries as negatives. It confirms each one before executing.
• Benchmark against targets. "Flag all campaigns with CPA above $50 last 30 days" returns a filtered list with current CPA and estimated budget reallocation to fix it.

Google Ads prompts to try in Perplexity

Each prompt runs on the PaidSync tools named after it and uses one or more of your tasks. Prompts 3, 4 and 5 change your account, so check the preview before you confirm.

1. "Show me my Google Ads campaigns and their ROAS for the last 30 days." Runs get_campaign_performance, which returns cost, conversions and conversion value per campaign.
2. "Run a full audit of my Google Ads account and rank issues by wasted spend." Runs run_account_audit, which scores 20 areas over the last 30 days, and get_wasted_spend_report for the spend you can recover.
3. "Pause every keyword that spent more than $50 with no conversions in the last 30 days." Runs get_keyword_performance, then pause_keyword, which previews each pause before it applies.
4. "Find the irrelevant search terms that triggered my ads last week and suggest negatives." Runs get_search_terms_report, then add_negative_keywords once you approve the list.
5. "Create a new Search campaign called 'Summer Sale' for running shoes with a $75 daily budget." Runs create_search_campaign, which creates the campaign paused, then create_ad_group, add_keywords and create_responsive_search_ad.
6. "Which Performance Max assets does Google rate low? Suggest replacements." Runs get_pmax_insights, which returns Google's current asset performance ratings.

Perplexity with PaidSync vs Perplexity alone

Perplexity on its own is strong at reading public content. With PaidSync connected, it can also read your private account data and make the changes you approve.

Perplexity alone	Perplexity with PaidSync
Web search, public data, research and summaries	Reads your Google Ads data, runs audits and makes the changes you approve
General PPC advice from articles	Recommendations based on your own campaigns and spend
You still open Google Ads to act	Research and action in the same conversation

How your data stays private

Perplexity never sees your Google Ads login. The sign-in runs between Google and PaidSync, and Perplexity sees the results of the tools it calls, not your tokens or credentials.

PaidSync encrypts platform tokens at rest with AES-256-GCM. You can revoke access at any time from the PaidSync dashboard or in your Google account settings.

Frequently Asked Questions