Is there an official Microsoft Ads MCP server for Claude?

Yes. Microsoft Advertising runs its own MCP server with read-only access, and its setup guide has you register an Azure app with the Azure CLI before you add it to Claude as a custom connector (checked 30 Sep 2026). PaidSync adds from Claude's connector directory with a PaidSync sign-in, and its 133 Microsoft Ads tools read reports and make changes inside your existing campaigns.

Can Claude create Microsoft Ads campaigns with PaidSync?

No. PaidSync works inside campaigns that already exist. Claude can add ad groups, keywords, responsive search ads and dynamic search ad targets to them, and each new ad group, keyword and ad starts paused unless you say otherwise. Create the campaign itself in Microsoft Advertising, or import it there from Google Ads.

What Microsoft Ads data can Claude read?

Campaign performance with spend, clicks, impressions, conversions, revenue, CTR, average CPC and ROAS, plus ad group, keyword, search term, conversion, location and audience reports. Claude can also list your campaigns, ad groups, ads, keywords and negative keywords.

Do I need a Microsoft Advertising developer token?

No. PaidSync connects through Microsoft's own sign-in and consent screen and supplies the developer token on its side, so you never register an Azure app or paste a key.

How much does PaidSync cost?

Free for 15 tasks with no credit card. Pro is from $99 a month for 600 tasks, Team is from $249 a month for 5 seats and 6,000 tasks, and Done For You is custom. See pricing.

Does the same PaidSync connection work in ChatGPT?

Yes. PaidSync is one endpoint, https://mcp.paidsync.ai/mcp, with OAuth sign-in, and the same login works in Claude, ChatGPT and Claude Code. Three Microsoft tools, the two offline conversion uploads and the UET tag key read, run in Claude but are withheld in ChatGPT, because they carry hashed customer data or an access key. See Connect Microsoft Ads to ChatGPT.

Connect Microsoft Ads (Bing Ads) to Claude in 2 Minutes

How to connect Microsoft Ads to Claude with PaidSync

This is the route through Claude's connector directory. No API key is needed, because Claude connects with a PaidSync sign-in (OAuth).

Before you start

Any Claude plan works, including Free, and there is nothing to install.
Signing in with Google? There is no separate sign-up. You pick Continue with Google in step 2, and your free PaidSync account (15 tasks, no credit card) is created when you press Approve.
Prefer an email and password? Create the account at paidsync.ai/signup before you start. The sign-up link inside the sign-in window opens the website and does not bring you back to Claude.
Know which Microsoft account can open your Microsoft Advertising accounts. You use it in step 3. You need no Microsoft developer token and no Azure app.
On a Team or Enterprise plan, an Owner adds PaidSync for the organization under Organization settings, then Connectors. Each person then connects with their own PaidSync login.

Add PaidSync to Claude from the connector directory

Open PaidSync in the Claude connector directory and click Connect. Or, in claude.ai or the Claude Desktop app, open Customize, then Connectors, click + next to Connectors, search PaidSync, and click Connect.

Sign in with your PaidSync login. That OAuth sign-in is what lets Claude apply changes. Connectors work on every Claude plan, including Free.

Using Claude Code instead? Run claude mcp add --transport http paidsync https://mcp.paidsync.ai/mcp, then type /mcp inside a session to sign in.

On a client with no directory, add PaidSync as a custom connector with the server URL instead (on a Team or Enterprise plan, only an Owner can add one):

https://mcp.paidsync.ai/mcp

Save it, then sign in with your PaidSync login when Claude asks.

Sign in to PaidSync and press Approve

The PaidSync sign-in screen opens. Pick Continue with Google, or sign in with your PaidSync email and password. A PaidSync screen then asks whether to allow Claude to manage your ad accounts via PaidSync. Press Approve and Claude shows PaidSync as connected.

New to PaidSync and signing in with Google? Your free account (15 tasks, no credit card) is created when you press Approve. The screen also mentions ad accounts already connected inside PaidSync. On a new account that list is empty until you finish step 3.

Connect your Microsoft Ads account and ask Claude

In any chat, ask: "Connect my Microsoft Ads." Claude replies with a link that opens Microsoft's own sign-in and consent screen. Sign in with the Microsoft account that can open your Microsoft Advertising accounts and accept. A page that says Microsoft Ads Connected appears, so close it and come back. PaidSync never sees your Microsoft password.

Then ask: "List my Microsoft Ads accounts." Claude uses list_ms_accounts to show them and set_active_microsoft_account to pick the one you name. Connecting accounts and picking one uses none of your tasks. Now try: "Show my Microsoft Ads campaign performance for the last 7 days."

What PaidSync can and cannot do on Microsoft Ads

PaidSync has 133 Microsoft Ads tools. They read reports and change existing campaigns, including new ad groups, keywords and ads. They do not create campaigns.

What PaidSync can do

Read reports. Claude pulls campaign, ad group, keyword, search term, conversion, location and audience performance, with spend, clicks, impressions, conversions, revenue, CTR, average CPC and ROAS.
Pause, enable and re-budget campaigns. Claude pauses and turns campaigns back on, and changes a campaign's budget, name and status.
Tune what already runs. Ad group status, names and CPC bids, keyword bids, match types and status, and bid adjustments by location, device and audience.
Build inside an existing campaign. New ad groups, keywords, responsive search ads and dynamic search ad targets. Each new ad group, keyword and ad starts paused unless you say otherwise.
Clean up and track. Negative keywords and shared negative keyword lists, website exclusions, audiences, UET tags and conversion goals.

What PaidSync cannot do

Create campaigns. Create the campaign in Microsoft Advertising, or import it there from Google Ads. PaidSync then builds inside it.
Change bid strategies, labels or experiments. PaidSync has no Microsoft Ads tools for them, so those stay in Microsoft Advertising.
Make ad formats other than responsive search ads. Responsive search ads are the one ad type PaidSync creates or edits on Microsoft Ads.
Delete ads, ad groups or keywords. PaidSync pauses them instead.

Microsoft Ads prompts to try in Claude

Each prompt runs on the PaidSync tools named after it and uses one or more of your tasks. Budget, negative keyword, ad group, keyword and ad changes preview by default before anything is sent to Microsoft.

"Show my Microsoft Ads campaigns for the last 30 days with spend, clicks, conversions and ROAS." Runs get_ms_performance, which returns spend, clicks, impressions, conversions, revenue, CTR, average CPC and ROAS for each campaign.
"Which search terms spent money in the last 30 days with no conversions? Preview adding the worst five as exact match negatives to the Brand Search campaign." Runs get_ms_search_query_performance, then add_ms_negative_keywords, which previews by default and sends nothing until you approve.
"Pause the Spring Sale campaign." Runs pause_ms_campaign. Ask for enable_ms_campaign to turn it back on.
"Preview raising the daily budget on the Brand Search campaign to $80." Runs update_ms_campaign_budget, which previews by default and, once applied, reads the new budget back from Microsoft to check it.
"Add an ad group called Trail Shoes to the Running campaign with five phrase match keywords and one responsive search ad." Runs create_ms_adgroup, add_ms_keywords and add_ms_responsive_search_ad. Each one previews by default, and the new ad group, keywords and ad start paused.

Why use PaidSync for Microsoft Ads in Claude

It makes changes, not just reports. 133 Microsoft Ads tools read your data and work inside your existing campaigns, from pauses and budgets to negative keywords and new ad groups, keywords and ads.

No developer token or Azure app. You sign in with PaidSync and approve access on Microsoft's own consent screen. PaidSync handles the Microsoft Advertising developer token on its side.

Changes wait for you. In the PaidSync workspace, by default, every change is an approval card. In Claude, budget, keyword and ad changes preview by default, and new ad groups, keywords and ads start paused.

One connection, 14 platforms. Microsoft Ads sits next to Google Ads, Meta, LinkedIn, TikTok and 9 more platforms, 610+ tools through one endpoint, so Claude can compare Microsoft and Google results in the same chat.

Other ways to connect Microsoft Ads to Claude

Microsoft's own MCP server. Microsoft Advertising says it is available with read-only access (Microsoft Advertising, August 2026), and its setup guide has you register an Azure app with the Azure CLI and add it as a custom connector (checked 30 Sep 2026).
Zapier. Zapier's Microsoft Advertising MCP lists four actions, all for customer lists and offline conversions (checked 30 Sep 2026).
Build your own. Microsoft's Bing Ads API guide asks for a developer token, valid user credentials and a registered OAuth app (checked 30 Sep 2026).

How do I connect Microsoft Ads to Claude Code?

This guide is for the Claude app. In Claude Code the same PaidSync connection is one command:

claude mcp add --transport http paidsync https://mcp.paidsync.ai/mcp

Start a session, type /mcp, pick paidsync, and sign in with your PaidSync login in the browser window that opens. Claude Code stores the OAuth token for you. No key is pasted anywhere. The Claude Code setup page covers the shared .mcp.json for teams and a headless audit run.

Troubleshooting Microsoft Ads in Claude

The sign-in fails. Sign in to PaidSync the way you signed up, with Continue with Google or with your PaidSync email and password. Email users without an account create one at paidsync.ai/signup, then click Connect in Claude again. If Microsoft's own consent screen fails, ask Claude "Connect my Microsoft Ads" again for a fresh link.
Claude picked the wrong account. Ask Claude to list your Microsoft Ads accounts and switch to the one you mean, by name or ID. It runs list_ms_accounts, then set_active_microsoft_account, and every Microsoft Ads request after that goes to the account you picked. Switching uses none of your tasks.
An account is not listed. PaidSync lists the Microsoft Advertising accounts that the Microsoft login you used can open. Check in Microsoft Advertising that this login has access to the account, or ask the account's admin to add you, then ask Claude to list your accounts again. Still missing? Email support@paidsync.ai.
Claude says it has no Microsoft Ads tool. PaidSync shows Claude a short starter list of tools to keep the chat light. Ask Claude to call paidsync_context with include_tools:['microsoft_ads']. It returns your connected platforms and the Microsoft Ads tool names, and Claude then runs them through paidsync_exec. If PaidSync is missing from Claude altogether, check that it shows as connected under Customize, then Connectors.